At TEK Döner Fleisch GmbH, I introduced the company’s first AI workflow, using ChatGPT templates for multilingual customer emails with a human review step and AI first drafts for social content. The templates became part of the team’s daily routine.
I ran Mailchimp campaigns with segmentation, personalised copy and subject-line tests, reaching a 30%+ average open rate. At Metropol Tourism, I planned and optimised social media and Meta Ads campaigns that grew engagement by 35%.
Through my Instagram content channel, I plan, shoot, host and edit food, lifestyle and travel content. I’ve grown the account to 11.6K followers, with three or more Reels above 100K views and the top one at 200K.
I’ve also researched competitor apps and product positioning for AssistMe GmbH, and created content for Eventmag Private Club. My Global MBA in International Marketing complements this hands-on work across digital campaigns, content and market research.

