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alaa aliAA
Open to opportunities

alaa ali

@alaaali3

I build engaging social media campaigns, content, and digital marketing strategies for growing brands.

Australia
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What I'm looking for

I'm looking to create impactful social media and digital marketing campaigns, build brand awareness, and use content, SEO, SEM, and performance insights to help businesses grow.

At Tom's Pest Control, I lead social media marketing and graphic design efforts supporting safe, effective pest management services across Australia. I create content, manage social channels, develop media plans, and build brand awareness through campaigns across Instagram, TikTok, Facebook, and Pinterest.

I've also helped small projects grow through freelance digital marketing, using SEO auditing, SEM with Google Ads, creative articles, backlinking, and ROI and KPI monitoring. My background in journalism, customer retention, telesales, and customer service combines analytical thinking with creative storytelling and a strong focus on customer experience.

Experience

Work history, roles, and key accomplishments

Tom's pest Control  logoTC
Current

Social Media Marketing Specialist

Aug 2021 - Present (5 years 1 month)

Leads social media marketing efforts for Tom's Pest Control, a family-owned pest management company serving homes and businesses across Australia. Manages content creation, media planning, and social media strategy to uphold the company's brand and client satisfaction.

Self-Employed logoSE
Current

Digital Marketing Specialist

Mar 2021 - Present (5 years 6 months)

Tasked for establishing and enhancing a lot of small projects
-Designed digital media campaigns aligned with business goals
-Maintained a strong online company voice through SEO auditing and SEM with google ad words
-wrote creative articles to use most the key word list in a moderate way and use in the back linking process
-Monitored ROI and KPIs
now a lot of those projects became a very success

Teleperformance Egypt logoTE

Retention Specialist

Jul 2018 - Mar 2021 (2 years 8 months)

Tasked to Retain The customers and enhance their experience with the service
-I was Gathering information about customer complaints.
-trying to understand why the customer would like to cancel his service
-Developed aggressive retention strategies based on customer feedback.
-Negotiated with customers to renew contracts and retain business.
I was able to reach more than 40% retention rate for of

Etisalat logoET

Telesales Executive

Jan 2018 - Jun 2018 (5 months)

tasked to up-sell specified services
-I was Contacting existing customers to inform them about the offers they can claim
-tried to convince the customers to upgrade their package (upselling )
-helped the customers to find the perfect phone package that will suit their needs
I was able to reach the sales target for all the campaigns I was assigned to

Centro Global Solutions logoCS

Telemarketing Agent

Jul 2017 - Oct 2017 (3 months)

tasked to informed the senior citizens about the products they can get for discounted rates
-Called the potential customers to let them know about the medical products that is partly covered by their medical insurance
-helped the customers to find out which product will be useful for them
I was able to market the products to the customers in a professional way and had so many leads

OSN logoOS

Customer Service Representative

Apr 2016 - Aug 2016 (4 months)

tasked to help the customer and enhance their experience
-helped the customers with the general inquires they have about their service
-helped the customers with their payment and explain the details of their monthly bills
-helped the customers with the troubleshooting technical steps to fix most of the errors they might face
I was able to achieve most of my KPIs and customer satisfaction.

NAOS Marketing logoNM

Customer Service Representative

May 2014 - Aug 2015 (1 year 3 months)

tasked to help the customer and enhance their experience
-helped the customers with the general inquires they have about their service
-helped the customers with their payment and explain the details of their monthly bills
-helped the customers with the troubleshooting technical steps to fix most of the errors they might face
I was able to achieve most of my KPIs and the customer satisfaction

youmak news logoYN

journalist

Jan 2013 - Mar 2014 (1 year 2 months)

tasked to build a strong newspaper in my department and increase the visits on the website:
-wrote creative content for the Art department
-edited the pictures with the right ratio
-performed SEO for the articles to use most of the targeted keywords
I got to be the head of Art and entertaining department after a lot of successful original articles

Xceed logoXC

Customer Service Representative

Jun 2012 - Mar 2014 (1 year 9 months)

tasked to help the customer and enhance their experience
-helped the customers with the general inquires they have about their service
-helped the customers with their payment and explain the details of their monthly bills
-helped the customers with the troubleshooting technical steps to fix most of the errors they might face
I was able to achieve most of my KPIs and customer satisfaction.

Education

Degrees, certifications, and relevant coursework

UD

Udacity

Digital Communication and Media/Multimedia

2021 - 2021

CU

Cairo University

Bachelor’s Degree, Accounting

2007 - 2011

ES

Elfarouk private school

High School, High School/Secondary Diplomas and Certificates

2004 - 2007

Tech stack

Software and tools used professionally

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