Akanksha Singh

I’m a Data Analyst focused on end-to-end, self-managed delivery—scoping work, building ETL/ELT pipelines, validating results statistically, and turning insights into BI dashboards. I architect production-grade Snowflake medallion pipelines (RAW → STAGING → MARTS) that process 110,000+ records across 3 databases, fully designed and documented without walkthroughs.

My work combines rigorous experimentation with actionable reporting. I designed an A/B test on 25,000 UPI records that delivered a +21.76% conversion lift and ₹3.6L/month incremental revenue impact (p<0.0001), supported by documented statistical validation and reproducible decision rationale.

I’m especially strong in async-ready execution and communication. In my internship, I delivered a KPI framework across 4+ ad sets, ran cohort analysis across Meta Ads and Google Analytics to drive 30% revenue uplift and 20% traffic increase in 6 weeks, and automated weekly reporting to reduce turnaround by ~40%, while maintaining documentation-first handoff that others could pick up asynchronously.