Ajeng Data

Developed engaging social media content for Twitter and LinkedIn and designed end-to-end website layouts for engineering and biotech clients. Produced 3D assets, LottieFiles animations, and video case studies to communicate project value propositions.

Scored 2,000–3,000 AI-generated design outputs daily on a 1–5 scale, providing qualitative feedback to refine machine learning models. Assessed usability, readability, typography, and visual hierarchy to ensure outputs met functional and aesthetic standards.

Created website design templates for diverse clients to maintain visual appeal and functional consistency. Improved existing client websites and collaborated with development teams to ensure seamless implementation while preserving brand integrity.

Created impactful print and marketing materials (catalogs, brochures, calendars), improving brand consistency by ~30%. Designed social media visuals for Instagram and Facebook and developed OOH campaign assets (billboards, truck wraps, store displays), increasing follower growth by ~25% and brand visibility by ~40%.

Delivered 5–7 mega campaigns and 7–10 mini campaigns aligned to KPIs, driving 30% higher customer engagement and 15% higher conversion rates. Produced 3–5 GIF animations per campaign, increasing user exposure and click-through rates by ~25%, and supported event promotion via designed Google Slides and venue assets to engage 5–10 merchants.

Led ShopBack rebranding design overhaul aligned with the Singapore regional guidelines, updating brand assets, website aesthetics, and marketing collateral. Standardized website and mobile app design dimensions to cut development time by ~30% and improved engagement and conversion outcomes across multi-channel campaigns.

Managed a team of 2 junior designers, reviewed their work for quality, and scheduled delivery of 60+ Instagram posts per month across education, promotion, and events. Mentored the #ReviewDesign Discord community (700+ members), launched a UI/UX-based Instagram account aiming for 1,000 followers per month, and collaborated on detailed content schedules and website design improvements.

Designed education, promotion, and event visuals, achieving ~25% follower growth. Produced website/app visuals (3 categories/month), ran TikTok design live streaming 6 days/week for 1 month, and managed Instagram Live events that drew 150+ viewers with 17% higher participation, plus a webinar feedback system that increased positive feedback by ~20%.

Designed daily Instagram Stories featuring behind-the-scenes product content, driving 30% growth in social media referrals. Incorporated modern beauty-brand design trends and analyzed skincare market trends to support strategy that increased sales by 27%.

Designed daily infographics based on trending news across three content categories. Collaborated on marketing collateral redesign to increase engagement by 12% and produced promotional posters and flyers for the Film CITA event, boosting social engagement by 5%.

Produced weekly Instagram content, banners, and marketing materials with a volunteer team. Illustrated and animated a custom brand mascot (Budi) for an educational YouTube channel and created promotional assets for media partners.

Grade: GPA 3.82/4.00

Bachelor of Informatics Engineering at Institut Teknologi Nasional Malang (2017–2021), achieving a GPA of 3.82/4.00.