At Re:Think, I lead end-to-end product research engagements for agency clients, from scoping and stakeholder briefing through synthesis and delivery. I directed a commercial real estate market study and conducted a qualitative study on teacher experience and instructional quality.
At Re:Kassa, I researched post-purchase and customer support journeys for SME users, identifying drivers of support contacts and recommending self-service and in-product fixes. I redesigned recruitment workflows and screening materials, cutting participant recruitment time by 50%.
At Kaspi, I delivered research across FinTech, Travel, and Marketplace products, including flights search, booking, and post-purchase experiences. I also conducted research at Tez Taxi and on contract projects across ride-hailing, fintech, and video streaming, and represented Kazakh and CIS user perspectives on an international Yandex GO project.
