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Aisa PAP
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Aisa P

@aisap

Senior Product Designer crafting AI and fintech experiences through research, prototyping, and accessible design systems.

Indonesia
Message

What I'm looking for

I’m looking for a senior product design role where I can ship 0→1, build AI-powered conversational and recommendation experiences, and partner closely with engineering on design systems and WCAG-accessible releases.

I’m a Senior Product Designer working end-to-end across fintech, B2B SaaS, and AI products. I’ve shipped features from 0→1 by leading research, wireframes, prototypes, and production handoff.

I design AI-powered interfaces, including conversational flows and intelligent recommendation systems. I also create interactive, animated prototypes to align stakeholders and reduce dev ambiguity.

I work closely with engineering and product on design systems, WCAG compliance, and iterative releases. Previously, I was a Senior UI Designer at Ruangguru and integrated game-like gamification mechanics into mobile UI through concept development and rapid iteration.

Earlier, I designed enterprise experiences for Female Daily Network—covering concept, prototyping, user testing, visual design, and motion design. I started by focusing on the overall feel of the product, cross-platform UI layout, and prototyping at Neo Fusion Indonesia.

Experience

Work history, roles, and key accomplishments

RT
Current

Senior Product Designer

Ringkas Asia Technology

Jan 2022 - Present (4 years 5 months)

Led end-to-end product design across fintech, B2B SaaS, and AI products, shipping features from 0→1. Conducted research through prototypes and partnered with engineering on design systems, WCAG compliance, and iterative releases for AI-powered conversational and recommendation experiences.

RU

Senior UI Designer

Ruangguru

May 2022 - Dec 2022 (7 months)

Integrated game-like gamification mechanics into the Dafa Lulu mobile app user interface, including illustration-heavy UI components. Developed concepts, produced prototypes, iterated rapidly, and collaborated on UI mechanics design and implementation support.

Education

Degrees, certifications, and relevant coursework

IJ

Institut Kesenian Jakarta

Major in Illustration, Design Communication Visual

2009 - 2012

Studied Design Communication Visual with a major in Illustration at Institut Kesenian Jakarta from September 2009 to June 2012.

Tech stack

Software and tools used professionally

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