
Aimen Fatima
@aimenfatima
Supply chain leader at ByMishi who cut returns from 25% to 14%.
What I'm looking for
At ByMishi, I lead supply chain and operations for a Shopify D2C brand handling 3,000 to 4,000 orders per month. I brought the order return rate down from 25% to 14% and negotiated a 21% cost reduction with a key vendor.
At Nutriseen, I built and scaled the operations team from 10 to 25 people and expanded distribution to 30 cities across Punjab. I also set up a dedicated rider network for Lahore and introduced demand forecasting processes.
At VDukaan, I managed end-to-end e-commerce operations, including warehouse operations, inventory control, and returns management. Earlier, at M&P Express Logistics, I coordinated shipments and supported the transition to the M&P Express platform.
Experience
Work history, roles, and key accomplishments
Head of Supply Chain and Operations
ByMishi
Oct 2025 - Present (11 months)
Lead supply chain for a Shopify D2C brand processing 3,000 to 4,000 orders per month with nationwide delivery. Brought order return rate down from 25% to 14% and negotiated a 21% cost reduction with a key vendor.
Senior Operations and Supply Chain Executive
Nutriseen
Jan 2021 - Sep 2025 (4 years 8 months)
Built and scaled operations team from 10 to 25 people across supply chain, logistics, and customer service. Expanded distribution network to cover 30 cities across Punjab province and set up a dedicated rider network for Lahore.
E-Commerce Supply Chain and Operations Manager
VDukaan
Mar 2018 - Dec 2021 (3 years 9 months)
Managed end-to-end e-commerce operations for a platform processing 100 to 120 orders per day. Oversaw warehouse operations, inventory control, and returns management, and coordinated with 3PL partners.
Logistics and Supply Chain Operations Executive
M&P Express Logistics
Feb 2016 - Nov 2018 (2 years 9 months)
Processed and coordinated 8,000 shipments per day across regional and national delivery networks. Planned and optimized delivery routes to improve on-time delivery rates and supported the digital transition to the M&P Express platform.
Education
Degrees, certifications, and relevant coursework
Lahore Leads University
Master's, Business Administration
2012 - 2016
Pursued a Master's degree in Business Administration from 2012 to 2016.
Islamia University of Bahawalpur
Bachelor's, Arts
2010 - 2012
Completed a Bachelor's degree in Arts from 2010 to 2012.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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