Ahmed Raza

At Makula Technology, I design enterprise SaaS products for industrial operations, workflow automation, AI-powered experiences, and mobile applications. I own end-to-end design across product modules including Requestor, Meters, Automations, AI Notetaker, Invoices, Quotations, and SLA workflows.

Previously at Harvest Mutual Funds, I led design for a digital investment platform from discovery through launch. My Mixpanel analysis across 1,000+ users informed onboarding improvements that increased completion by 12%, while a new investment-status tracker reduced related support queries by 40%.

At Oraan, I redesigned fintech onboarding and internal operational tools, contributing to an 8% conversion increase and significant gains in agent productivity and manual-process efficiency. I also design scalable systems, including reusable components, variables, interaction patterns, and accessible UI foundations.

I take ambiguous requirements through research, information architecture, user flows, prototypes, high-fidelity UI, developer collaboration, QA, and iteration. I enjoy simplifying complex workflows with practical, data-informed product decisions.