At NANA App, I lead BI platform and data-model work that makes commercial, finance, and operations reporting faster and more reliable. I migrated reporting from Power BI Datamarts to Microsoft Fabric, cutting dataset refresh times by 60%.
I design enterprise semantic and warehouse models, integrate Dynamics 365 F&O through Synapse Link, and optimize BigQuery workloads to reduce analytics infrastructure costs by 30%. I've also led AI-driven catalog cleansing for 100K+ SKUs and built an automated insights and recommendation portal.
Across NANA App, Akelni Food Delivery, Toggar.com, Al-Farid Marketing Agency, and Gionee Mobile Egypt, I've turned marketplace, e-commerce, marketing, and operational data into practical decisions. My work includes 200+ recurring reports, self-service Power BI datasets, competitive intelligence, KPI automation, and deep-dive analysis across marketing, product, category, operations, and fraud.
I enjoy making analytics useful at scale, from reducing reporting latency to near real-time to mentoring Tamheer trainees in SQL, data cleaning, KPI development, and reporting workflows.
