AH Agha

Undertook target audience-driven keyword research, content structure design and internal linking. Set up GA4/GTM and deployed using triggers, tags and variables, and launched email marketing campaigns.

Undertook short term Facebook Ads campaign project including Meta Pixel setup. Customized ad creative, budget and targeting.

Optimised writing team content output for better SERP ranking via strategically designed briefs. Used GA4 data to validate SEO results and inform data-driven SEO strategy, and conducted keyword research and optimized webpages to improve organic traffic by 25% in 3 months.

Completed the Learning PPC with Google Ads certification in January 2026.

Completed the Advanced Google Tag Manager certification in January 2026.

Completed the Advanced Google Analytics certification in September 2025.

Activities and societies: Modules: Applied Digital Marketing Analytics, Consumer Behaviour in the Digital Environment, Content Creation and Communication, Integrated Marketing Communications, Marketing in Practice, Digital Marketing Planning

Master of Science in Digital Marketing from the University of Exeter, completed from September 2024 to September 2025.

Activities and societies: Modules: Development Management, Geographies of Development, Human Geography, Population and Society

Bachelor of Science in International Development from the University of London International Programs, completed from January 2013 to January 2017.