At Gloss, I led NYX Cosmetics’ digital launch in Argentina, building its content calendar and growing the account from 0 to 17,400 followers. I also developed Matrix Professional’s B2C go-to-market strategy for its entry into the Argentine market.
At the community, I coordinated content planning and publishing across regional accounts and worked with media agencies on Meta Ads and YouTube Ads campaigns. I analyzed organic and paid performance and social listening to identify opportunities.
At Tascani, I conceptualized, produced, and edited TikTok and Reels content, with the most popular videos reaching 2M and 1.8M views. Earlier, at the Ministry of Culture (City of Buenos Aires), I created content calendars, wrote copy in Spanish and English, and covered cultural events on site.
