Open to opportunities

agnesa poghosyan

@agnesapoghosyan

Senior ASO specialist and Spanish–Portuguese content writer, blending data-driven keyword strategy with culturally fluent localization.

Armenia

Message

What I'm looking for

I’m looking for a role where I can combine data-driven ASO and SEO with culturally fluent Spanish/Portuguese content to drive organic growth. I want to work with teams that align acquisition and retention, test iteratively, and value market research.

I’m an experienced ASO Specialist and Spanish–Portuguese Content Writer with a proven track record in digital marketing and content strategy. At ZEON Digital (Jan 2021–present), I lead App Store Optimization for iGaming, dating, and utility apps across Google Play and the Apple App Store, building localized keyword strategies and optimizing store listing content to drive organic growth.

I manage Custom Store Listings and Product Pages/CPPs, run A/B tests on creatives and messaging, and use competitor and market research to find keyword gaps, trends, and positioning opportunities. I also align ASO strategy with acquisition and retention goals alongside paid teams (including Apple Search Ads), while leveraging AppTweak and Sensor Tower; previously, I managed tourism products across Spain, Portugal, and Latin America, strengthening my market insight and audience understanding.

Experience

Work history, roles, and key accomplishments

Current

ASO Specialist & Content Writer

Current

Zeon Digital

Jan 2021 - Present (5 years 6 months)

Led App Store Optimization (ASO) for iGaming, dating, and utility mobile apps across Google Play and the Apple App Store. Built and localized keyword strategies and store listing content (including running A/B tests) and aligned ASO with acquisition goals via teams such as Apple Search Ads.

App Store Optimization (ASO)Keyword Research Localization A B Testing Competitor Research Apple Search Ads AppTweak Conversion Rate Optimization Google Play Custom Store Listings App Store Product Pages

Product and Tour Manager

Nueva Vista DMC and Tour Operator

Oct 2014 - Jan 2021 (6 years 3 months)

Managed the end-to-end tour/product line life cycle, including market research, seasonal sales planning, and oversight of tour program implementation. Conducted marketing studies and analysis to expand partnerships and sales markets across target regions.

Tour Operations Management Product Lifecycle Management Market Research Sales Planning Marketing Analysis Partnership Development Hotel Reservations Logistics Coordination

Account Manager - Content Writer

Softconstruct

Mar 2014 - Oct 2014 (7 months)

Managed daily operational business support for partners and coordinated activities to ensure developers properly performed assigned tasks. Maintained long-term customer relationships, handled client requests and issues, and communicated between clients and the team to set expectations.

Account Management Content Writing Operational Support Action Planning Client Relationship Management Customer Support Stakeholder Management

Customer Support & Translator

IFC Markets

Oct 2013 - Dec 2013 (2 months)

Provided Portuguese customer support and handled translation and editorial tasks for the website. Supported clients through live chat from Brazil and Portugal.

Customer Support Portuguese Translation Live Chat Website Translation

Senior Customer Service Agent

Be2 Yerevan

Sep 2011 - Dec 2013 (2 years 3 months)

Managed daily customer service operations and supported country teams, coaching colleagues to follow processes. Assisted with CS project work and performed quality checks while processing emails for be2 and C-date clients, including translation and editorial tasks when qualified.

Customer Service Team Coaching Quality Assurance Process Adherence Customer Service Projects Email Processing Translation

Translator (State Revenue Policy)

Ministry of Finance of the RA

Oct 2010 - Apr 2011 (6 months)

Translated documents between English and Armenian, Spanish and Armenian, and Russian and Armenian within the State revenue policy and administration methodology department. Produced bidirectional translations for the specified language pairs.

Translation Translation (ES AR)

Translator (Euro-integration)

National Assembly of the RA

Mar 2010 - Jul 2010 (4 months)

Worked as a translator in the Department of Euro-integration and inter-parliamentary relations. Completed bidirectional translations from English, Spanish, and Russian into Armenian and vice versa.

Translation Translation (ES AR)