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Afareayo SoremekunAS
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Afareayo Soremekun

@afareayosoremekun

Data Analyst building AI-driven pipelines and dashboards that improve performance.

United Kingdom
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What I'm looking for

I’m looking for a role where I can build production-grade analytics and AI pipelines, optimize data performance, and deliver dashboards and automation that stakeholders trust—backed by a team that values measurable outcomes and continuous improvement.

I’m a Data Analyst who builds end-to-end data systems—turning messy inputs into reliable datasets, insights, and customer-facing outcomes. I focus on measurable performance gains: faster queries, higher data quality, lower costs, and clearer decision-making.

At Parley (Stealth), I optimized SQL performance using indexing and stored procedures, then led product development for an AI-powered platform with conversational search, automated price negotiation, and real-time booking. I also built an end-to-end hotel data extraction pipeline in Python (processing 35,000+ sites) and achieved 86% data completeness using OpenAI GPT-4 with intelligent chunking.

I’ve strengthened real-world data reliability with practical engineering: I implemented Hugging Face SigLIP-based image classification and filtering across 125,000+ images, including perceptual duplicate detection and relevance scoring to reduce storage by 37% without sacrificing relevant images. I designed monitoring and evaluation with real-time progress tracking, detailed error reporting, and web-based dashboards, and improved private beta user satisfaction by 22% after feedback-driven optimization.

Before that, I delivered business impact across CRM operations, automation, and analytics—migrating data into cloud databases (cutting compilation/querying time by 90%), building automated workflows that transformed LinkedIn data into Google Slides reports (10x faster), and deploying a containerized Streamlit document automation app that reduced contract generation time from 20 minutes to seconds while eliminating human error. In my earlier roles, I produced Power BI reporting at scale, accelerated insight delivery by 95%, and used Python + scikit-learn (including KMeans) to recover value—such as a customer churn model that reduced churn by 17% and segmentation that contributed to a 26% increase in tier 1 customers.

Experience

Work history, roles, and key accomplishments

PS
Current

Founder & Data Analyst

Parley (Stealth)

Jan 2025 - Present (1 year 3 months)

Optimised SQL query performance by adding indexing and stored procedures to reduce database time and resource usage. Built an AI-powered hotel data and discovery system, processing 35,000+ hotel websites to reach 86% data completeness and classifying 125,000+ images with SigLIP to cut storage by 37%, while improving beta user satisfaction by 22%.

Education

Degrees, certifications, and relevant coursework

Loughborough University logoLU

Loughborough University

Bachelor of Engineering (BEng), System Engineering

2015 - 2019

Grade: 3.4

Activities and societies: Key modules included Business Management, Human Factors in System Design, and Systems Engineering Application Theory. Project: Rapid Prototyping and Predictive Design in the Automotive Industry.

Earned a BEng in System Engineering at Loughborough University (GPA: 3.4). Completed modules in Business Management and Human Factors in System Design, and undertook a project on rapid prototyping and predictive design in the automotive industry.

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