At Blue Tech & NorthBay, I define governed KPI logic as gold-layer business transformation views in Databricks SQL, providing a reusable foundation for Power BI self-service analytics. I also lead a migration from SAP BusinessObjects to Denodo and Looker, reconciling migrated KPIs to figure-for-figure parity.
At Teradata GDC, I re-platformed enterprise reporting from SQL Server to the Azure Databricks Lakehouse, rebuilding transformation logic in a medallion architecture. I developed gold-layer models for Power BI semantic models and led semantic-layer work for telecom analytics.
At Ooredoo Qatar, I contributed to reporting and analytics integrations involving Ericsson Order Care, ECM, and Subscription Management. The work supported charging and subscription lifecycle reporting aligned with business and financial compliance requirements.
Earlier, at Telenor Pakistan, I led Data Warehouse initiatives and BI solution architecture, and at Teradata I developed data warehouse and analytics solutions for telecommunications and banking clients. I began my BI career at Ovex Technologies, developing SQL Server reporting applications, SSRS reports, and SSAS cubes.

