Adam Kidd
@adamkidd
Senior frontend architect driving high-performance, cross-platform web applications and remote teams.
What I'm looking for
I am a senior/staff-level frontend software developer with over 15 years' experience building high-performance, cross-platform systems and leading distributed teams. I specialise in frontend architecture, performance optimisation and modern TypeScript-driven stacks.
Across roles I have driven measurable impact: increasing runtime performance by over 500%, raising test coverage from 10% to over 80%, and cutting build and development times dramatically via micro-frontends and framework design. I have architected frameworks and delivered multiple production games and apps using Pixi.js, React and WebGL technologies.
I prioritise maintainable code, developer experience and rigorous testing, and I mentor teams to adopt best practices, TDD and tooling such as TypeScript, ESLint and Storybook to improve quality and delivery velocity.
Experience
Work history, roles, and key accomplishments
Senior Front-End Architect
Marss Group
Dec 2020 - May 2025 (4 years 5 months)
Built and led a high-performing front-end team, increasing application performance by over 500% under load and raising test coverage from 10% to over 80%, enabling key sales of the company's C2 defence system.
Front-End Architect
Maverick Technology
Jun 2019 - Jul 2020 (1 year 1 month)
Architected a configuration-driven Pixi.js slot game framework that reduced game development time from 3 months to two weeks and led an international development team across five countries.
Technical Manager
Cubeia AB
Sep 2016 - Jun 2019 (2 years 9 months)
Managed full game production cycle and validated game probabilities via backend simulations, and developed a cross-platform game framework plus six games in Pixi.js/React.
Senior TypeScript Developer
Bet365
Jun 2015 - Dec 2015 (6 months)
Converted sportsbook components from ActionScript 3 to TypeScript with pixel-perfect precision under strict DOM-manipulation standards and built custom core solutions under a no-external-library policy.
Web Applications Developer
Gaming Realms
May 2015 - Jun 2015 (1 month)
Migrated application tiers from vanilla JavaScript to TypeScript, improving maintainability and reducing bugs through type safety and added unit testing.
Software Architect
Ash Gaming
Sep 2013 - May 2015 (1 year 8 months)
Architected a high-performance slot game framework using TypeScript and Pixi.js, led a development team releasing nine slot games and managed studio operations contributing to a Playtech buyout.
Senior Developer
Virtue Fusion Ltd
Jan 2013 - Sep 2013 (8 months)
Optimised and rearchitected a mobile client server layer to enable message queuing and implemented remote logging to reduce cross-device bug-fixing time.
Front End Developer
OpenBet Technologies Ltd
Oct 2011 - Jan 2013 (1 year 3 months)
Implemented pixel-perfect front-end features for slot titles, delivering implementations praised by IGT for matching land-based game mechanics.
Education
Degrees, certifications, and relevant coursework
Nottingham Trent University
Bachelor of Arts, Multimedia (Games)
Completed a BA in Multimedia with focus on game development and 2D/3D animation.
Bournemouth University
Foundation Degree (FDA), Creative Digital Arts
Completed an FDA in Creative Digital Arts (equivalent to an HND) with emphasis on web design and development.
Salisbury College
BTEC National Diploma, Graphic Design
Completed a BTEC National Diploma in Graphic Design focusing on practical and technical design skills.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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