Adam Carlan
@adamcarlan
Senior full-stack developer and technical lead building reliable, scalable web experiences and content platforms.
United StatesWhat I'm looking for
I’m a Web Technology and Digital Experience leader with 20+ years of experience building reliable, scalable websites, applications, content systems, and web operations. I translate ambiguous business needs into clear technical roadmaps and architecture decisions that align technical and non-technical stakeholders.
In my current role, I lead web technology strategy and delivery, owning architecture, platform reliability, release quality, and continuous optimization. I build and deploy with Next.js, React, TypeScript, Tailwind, and Vercel, while strengthening ongoing operations across performance, security, incident response, technical SEO, structured data, and quality assurance. I also use agentic development workflows (Claude Code, Codex, Linear, GitHub, Vercel) to accelerate planning, implementation, testing, documentation, deployment, and iterative improvement.
Earlier, I’ve expanded beyond engineering into digital growth and operations—building marketing operations infrastructure, audience segmentation, automation, forms, landing pages, CRM integrations, attribution, analytics, and performance reporting. I’ve led corporate web property governance to improve Core Web Vitals, technical SEO, accessibility, content structure, user experience, and conversion performance, and I’ve designed AI-augmented workflows and agents to enhance content operations, engineering coordination, and operational reporting.
Experience
Work history, roles, and key accomplishments
Director of Marketing Operations
Impact Business Coaches, LLC
Dec 2019 - Present (6 years 7 months)
Build and manage marketing operations infrastructure supporting campaigns for an enterprise coaching and training firm. Own web content strategy and governance for corporate web properties, improving Core Web Vitals, technical SEO, accessibility, content structure, and conversion performance, while designing AI-augmented operational workflows.
Senior Full Stack Dev & Lead
Single Origin Media, LLC
Mar 2017 - Present (9 years 4 months)
Lead web technology strategy and technical delivery for a digital agency, owning architecture, implementation, platform reliability, release quality, and ongoing optimization. Build and deploy Next.js/React applications and manage web operations spanning analytics, integrations, technical SEO, security, incident response, and QA.
Digital Marketing Director
Uplevel You / Firepink Inc.
Mar 2016 - Oct 2019 (3 years 7 months)
Built and led the technical and marketing foundation for multi-platform learning and coaching ecosystems, managing a team across development, design, and digital marketing. Developed integrated lead-capture and behavioral tracking campaigns, built membership and onboarding systems, and led technical strategy for quarterly live training events.
Digital Marketing Dir & Creative
Identity Creative Group, LLC
Jan 2012 - Mar 2016 (4 years 2 months)
Led marketing operations and creative strategy with P&L accountability, managing the full lifecycle from concept to execution. Built delivery workflows for cross-functional teams and managed web presence, email marketing, and CRM implementation while overseeing blended freelance development and marketing execution.
Education
Degrees, certifications, and relevant coursework
King's College
Associate of Graphic Design, Graphic Design
1999 -
Earned an Associate of Graphic Design in 1999 at King's College.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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