Open to opportunities

Abrar Kadir

@abrarkadir

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Customer Analytics Leader with 20+ years of experience in data strategy and team leadership.

United States

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What I'm looking for

Seeking a leadership role in customer analytics and strategy where I can leverage my expertise in data-driven decision-making to drive business growth and customer engagement.

As a seasoned Customer Analytics and Channel Optimization Director, I bring over two decades of experience in driving business growth through data-driven strategies. My expertise lies in leading cross-functional teams to bridge the gap between analytics and business objectives, leveraging advanced tools like SQL, SAS, and Tableau. I have a proven track record of delivering impactful solutions across industries, including financial services and consumer retention.

My career highlights include establishing email data optimization strategies at Wells Fargo and pioneering customer engagement analytics at General Motors. I excel in integrating advanced analytics, AI, and machine learning to create unified solutions that drive revenue growth and customer retention. My leadership extends to managing global teams and presenting insights at the executive level to influence strategic decisions.

With an MSc in International Marketing, I am passionate about applying customer journey analytics to optimize marketing channels and enhance user experiences. My approach combines technical proficiency with strategic vision, ensuring that data translates into actionable business outcomes. I thrive in environments where I can lead teams to innovate and deliver measurable results that align with organizational goals.

Experience

Work history, roles, and key accomplishments

Current

Executive Director Channel Analytics

Current

Wells Fargo

Jan 2018 - Present (7 years 9 months)

Leading a global team in financial services, focusing on customer retention through advanced analytics and machine learning. Collaborates with cross-functional teams to optimize data integration and analytics platforms, enhancing customer engagement strategies.

Machine Learning SQL SAS Tableau Salesforce Data Governance Customer Retention

Director/Partner Consultant

Branch Creative Network

Jan 2018 - Feb 2018 (1 month)

Managed a team focused on digital analytics and strategy, enhancing client revenue through predictive modeling and data visualization. Provided strategic direction for analytics projects and mentored team members.

Digital Analytics Predictive Analytics Data Visualization Tableau CRM ROI Analysis Team Management Client Engagement Project Management

Director Marketing Mix Planning

Nielsen

Jan 2015 - May 2017 (2 years 4 months)

Led predictive modeling projects and managed client relationships to drive incremental revenue. Oversaw the development of analytics models to assess marketing performance and optimize data infrastructure.

Predictive Analytics Client Management Data Infrastructure Project Management Team Leadership Performance Analysis Revenue Analytics Stakeholder Engagement

Sr. Manager Data Management

Gogo Inc.

Feb 2014 - Jan 2015 (11 months)

Developed and led a team for enterprise-wide analytics, focusing on data visualization and web analytics. Managed marketing mix modeling and A/B testing projects to enhance customer insights.

Data Management Web Analytics A B Testing Data Visualization Team Leadership Stakeholder Management Tableau Analytics

CRM and Data Analytics Team Lead

General Motors

Jan 2011 - Feb 2014 (3 years 1 month)

Led CRM analytics initiatives, focusing on marketing mix models and customer retention strategies. Collaborated with cross-functional teams to optimize data usage and improve marketing response rates.

Data Governance Predictive Analytics Team Leadership SQL R Python Stakeholder Engagement Project Management Data Strategy

Manager, Customer Insights and Analytics

eBay Enterprises

Jan 2010 - Jan 2011 (1 year)

Established and led a digital marketing analytics team, conducting ROI and engagement analytics for major clients. Provided strategic recommendations based on customer insights and data analysis.

Digital Analytics ROI Analysis Customer Insights Data Strategy Project Management Client Engagement Team Leadership Data Visualization Performance Analysis Strategic Recommendations

Marketing Planning Analyst

Office Depot

Aug 2007 - Jan 2010 (2 years 5 months)

Conducted pre and post-campaign analysis to inform marketing strategies. Collaborated with various teams to analyze web traffic and customer behavior, providing insights for B2B marketing.

Marketing Analysis Customer Insights Data Reporting Market Research Quantitative Analysis Strategic Recommendations B2B Marketing

Education

Degrees, certifications, and relevant coursework

Oxford Brookes University

MSc, International Marketing

Studied International Marketing Management with a focus on planning, campaign management, electronic distribution channels, market research methods, consumer behavior analysis, and strategic management in international markets.

De Montfort University

Bachelor of Arts (Hons), Business Studies

Completed a Bachelor of Arts with Honours in Business Studies, focusing on marketing analysis, marketing research, international marketing, retail marketing, direct marketing, marketing of services, marketing communications, and applied strategic management.