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Abiodun Idowu

@abiodunidowu

Product Designer at Daba Group who designed Cwito, a crypto exchange with 7,000+ users and ₦1.5B+ in processed transactions.

Nigeria

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At Daba Group, I led end-to-end product design across Cwito, TeachWithDaba, and Valo AI. Cwito is a crypto exchange with 7,000+ users and ₦1.5B+ in processed transactions.

I designed experiences for mobile apps, web apps, and admin dashboards, including Cwito’s Buy & Sell flow, Reward Center, and Utility Center. I also optimized checkout for the SBT Trading Course.

My work has included a crypto Swap feature at Celler, payroll and leave workflows for E-metrics Suite, and a flipbook checkout redesign for YOUGAZINE that reduced checkout abandonment by 25%. I use research, wireframes, and high-fidelity design to shape and deliver product experiences.

Experience

Work history, roles, and key accomplishments

Product Designer

Celler

Jan 2026 - Feb 2026 (1 month)

Contributed to the V2 redesign of a crypto product, improving usability and feature clarity. Designed a new Swap feature and delivered end-to-end design artifacts including user flows, wireframes, and high-fidelity UI.

User Flows Wireframing High fidelity UI Collaboration

Lead Product Designer

Daba Group

Feb 2025 - Jan 2026 (11 months)

Led end-to-end product design across multiple fintech and ed-tech products, including a crypto exchange platform with 7,000+ users and ₦1.5B+ in processed transactions. Designed experiences across mobile, web, and admin dashboards, and collaborated with developers and product managers to deliver intuitive design solutions.

Product Design Mobile Apps Web App Admin Dashboards User Research Collaboration

Product Designer

E-metrics Suite

Aug 2025 - Oct 2025 (2 months)

Worked on an HR SaaS platform, designing core features including Payroll Management and Leave Management, as well as user onboarding flows and role-based experiences for employer and employee dashboards. Also contributed to a related recruitment product by designing its landing page.

HR SaaS Payroll Management Leave Management Onboarding Wireframing User Flows High Fidelity Designs

UI/UX Designer

YOUGAZINE

Oct 2024 - Dec 2024 (2 months)

Led design for a flipbook website interface, collaborating with senior designers, product managers, and developers. Optimized the checkout experience, achieving a 25% reduction in checkout abandonment, and applied user-centered design principles to enhance digital magazine personalization.

UI UX Design Checkout Optimization User Centered Design Collaboration

Web Designer

Rayna UI

Dec 2023 - Jun 2024 (6 months)

Contributed to the design and launch of Design System V2, improving consistency across products. Designed wireframes and content strategy for industry-specific landing pages and collaborated with designers to establish reusable design patterns.

Design Systems Wireframing Content Strategy Collaboration

Junior Product Designer

Taojaa

May 2023 - Apr 2024 (11 months)

Optimized the user onboarding experience, contributing to 250+ user signups during product launch. Conducted user research and usability testing to validate design decisions, and created interactive prototypes and wireframes to support iterative development.

User Onboarding User Research Usability Testing Prototyping Wireframing

Graphics Designer

Fast Link Logistics

Led a complete brand identity redesign, contributing to a 15% increase in sales. Improved social media engagement from 5% to 20% through strategic visual content, and managed design projects from concept to delivery.

Brand Identity Social Media Design Project Management