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Abhay Singh Rana

@abhaysinghrana

Digital marketer at SatvikTrails who improved campaign turnaround time by 20% and drove targeted paid and organic growth for D2C brands.

India

Message

At SatvikTrails, I supported blog, ad, and landing-page creation, helping improve content readiness and campaign turnaround time by 20%. I also conducted keyword research and applied on-page SEO fundamentals across 10+ content pieces.

Through the Marketing Launchpad Program, I ran Meta campaigns for Unleavables.com, surpassing the impressions target by 124% and reducing CPC by 65.7%. The campaigns also increased Add-to-Cart conversions by 71.4%.

For Homecrust India, I managed and optimized Amazon Sponsored Ads using manual and generic-exact keyword targeting. The campaign generated 7,570 impressions and a 3.03% conversion rate, exceeding both targets.

I also developed an SEO content strategy for Unleavables.com, published an optimized blog on WordPress, and audited 55 URLs with Screaming Frog. Before moving into digital marketing, I worked in manufacturing roles at Sequent Engineering & Controls, Dixon Technologies (India) Pvt. Ltd., Panasonic Life Solutions India Pvt. Ltd., and Tata Motors.

Experience

Work history, roles, and key accomplishments

Current

Marketing Launchpad Program

Current

Kraftshala

Dec 2025 - Present (10 months)

Participated in a marketing program involving hands-on projects in Meta, Amazon, Google Ads, and SEO for D2C brands.

Meta Ads Google Ads Amazon Ads SEO Keyword Research Google Analytics Screaming Frog SEMrush Moz Google Search Console Meta Business Manager Google Keyword Planner Amazon Seller Central ChatGpt Canva

Digital Marketing Intern

SatvikTrails

Dec 2025 - Feb 2026 (2 months)

Drove content-led growth initiatives by supporting blog, ad, and landing-page creation, improving content readiness and campaign turnaround time by 20%. Improved search visibility through keyword research and SEO structuring across 10+ content pieces.

Content Writing SEO Keyword Research On Page SEO Blogging Landing Pages

Tool Room Engineer

Sequent Engineering & Controls

Sep 2024 - Dec 2025 (1 year 3 months)

Streamlined precision manufacturing workflows by following SOPs and quality documentation, reducing rework and improving output consistency. Solved production issues using root-cause analysis and coordination, leading to faster issue resolution on daily shop-floor tasks.

SOPs Quality Documentation Root Cause Analysis Problem Solving Manufacturing

Jr Engineer

Dixon Technologies (India) Pvt. Ltd.

Apr 2022 - Aug 2024 (2 years 4 months)

Boosted production efficiency by supporting tool-room and assembly operations, leveraging hands-on machining skills to contribute to consistent daily output targets.

Machining Tool Room Assembly Production Efficiency

Contractual Worker

Panasonic Life Solutions India Pvt. Ltd.

Jun 2019 - Mar 2022 (2 years 9 months)

Transitioned from Apprentice Trainee to Contractual Worker. Assisted in process adherence, tooling support, and operational efficiency initiatives, collaborating with cross-functional teams to meet production targets and quality requirements.

Process Adherence Support Tools Operational Efficiency Cross Functional Collaboration

Apprentice Trainee

Panasonic Life Solutions India Pvt. Ltd.

Jun 2019 - Mar 2022 (2 years 9 months)

Started as an Apprentice Trainee and transitioned into a Contractual Worker based on performance. Supported production and manufacturing operations while maintaining quality and safety standards.

Production Manufacturing Quality Safety Support Tools

Trainee

Tata Motors

Sep 2018 - Apr 2019 (7 months)

Operated and maintained precision manufacturing machinery used in engine production, ensuring smooth and reliable production operations. Performed preventive and corrective maintenance on CNC machines, EDMs, grinders, and other tool-room equipment to reduce machine downtime.

CNC Machines EDM Grinders Preventive Maintenance Troubleshooting Tool Room