Abdul Abubakar
@abdulabubakar
Digital Marketing & Technology specialist growing audiences, optimizing SEO, and building responsive WordPress websites.
What I'm looking for
I’m a versatile Digital Marketing & Technology specialist with over 6 years of cross-industry experience across social media management, web development, content strategy, SEO, and virtual assistance. I blend strong creative and communication skills with hands-on technical ability in web development and CRM systems.
In my current role as a freelance/remote Social Media Manager & Virtual Assistant, I manage full social media presence for multiple brands across Instagram, Facebook, LinkedIn, and Twitter/X. Through consistent content calendars, paid social optimization, and performance tracking in Meta Business Suite and Google Analytics, I’ve achieved 30%+ engagement growth and deliver stakeholder reports.
Previously, I supported corporate clients as an admin and web-focused technology specialist at Elitebox Limited and later as a Web Developer at Slingshot Technologies. I administered and maintained the company website and internal digital infrastructure with 99%+ uptime, and I led an Odoo CRM integration that cut client onboarding time by 40% while improving data accuracy across departments.
I also delivered measurable SEO outcomes, leveraging SEMrush-certified strategies to improve average search rankings by 2–5 positions within 3 months post-launch for 8+ client websites. I’m especially energized by travel and global brand marketing—right now I’m supporting Pack N Cruises with international digital marketing, client communications, and promotional campaigns.
Experience
Work history, roles, and key accomplishments
Social Media Manager & Virtual Assistant
Freelance / Remote
Jan 2022 - Present (4 years 6 months)
Managed full social media presence and created monthly content calendars for multiple brands, including paid social campaigns tracked via Meta Business Suite and Google Analytics. Provided virtual executive support (inbox management, scheduling, client correspondence, itinerary coordination) and handled CRM data entry.
Tech & Admin Staff
Elitebox Limited
Jan 2020 - Jan 2021 (1 year)
Administered and maintained the company website and internal digital infrastructure with 99%+ uptime. Led Odoo CRM integration, migrating client data and configuring workflow automations to reduce manual processing time by 40%.
Web Developer
Slingshot Technologies
Jan 2018 - Jan 2020 (2 years)
Designed and developed responsive, SEO-optimised websites for corporate clients and implemented on-page and technical SEO to improve search rankings. Managed hosting environments, domain configurations, and cPanel administration for 10+ active client accounts.
Education
Degrees, certifications, and relevant coursework
University of Ghana
Bachelor of Arts, Mass Communication
2014 - 2018
Earned a B.A. in Mass Communication at the University of Ghana (Legon) from 2014 to 2018.
BridgeHouse College
University Foundation Programme, University Foundation Programme
2013 - 2014
Completed a University Foundation Programme at BridgeHouse College from 2013 to 2014.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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