At Crane Authentication, I lead service delivery and customer care across KSA and Bahrain, aligning operations with SLA commitments, KPI targets, and regulatory requirements. I also oversee digital transformation projects, including a Remedy-to-Halo migration and NBR systems integration.
At SAPTCO, I led an Oracle Fusion ERP implementation across finance, HR, and operations, and directed smart mobility projects for automated parking and billing. I also developed KPI dashboards to track project performance and improvement opportunities.
At Altibbi, I directed regional care operations and introduced a unified NPS framework across multiple geographies. I also automated digital payment and remuneration processes for healthcare professionals.
Earlier at Vodafone, I led service transformation and operational improvement work across Ireland and Egypt. My work included a CRM migration, predictive customer analytics that delivered €12M in annual cost savings, and strategies that reduced customer complaints by 40%.

