Aastha User

Drove marketing projects end-to-end for high-visibility stakeholder events, coordinating across business and marketing teams to deliver a dramatic lift in brand awareness at every event. Built repeatable event and campaign frameworks that strengthened cross-functional coordination between business lines and improved delivery quality.

Used customer research and industry trends to shape messaging and service improvements, contributing to a dramatic rise in brand awareness and a sharp surge in new customer acquisition within one year. Simplified complex investment concepts into clear marketing communications for a broad customer base.

Conducted stakeholder interviews and audience research to inform story angles, dramatically growing readership through audience-first storytelling. Evaluated reader feedback and engagement data to continuously refine content strategy and measurement approach.

Led market research on media industry trends, translating findings into data-backed internal reports for stakeholder decision-making. Prepared and presented research-driven content for conferences and seminars, making complex data accessible to broad audiences.

Post Graduate Diploma in Marketing from Thompson Rivers University, British Columbia, Canada.

Bachelor of Management Studies in Business from Mumbai University, India.