Aastha Aditi

I’m a Senior UX Designer with 6+ years of experience delivering high-impact, user-centred digital products across energy, healthcare, and AI-driven platforms. I own end-to-end product design—from discovery research and information architecture to high-fidelity prototyping, usability testing, and design system governance.

I’m especially proud of measurable outcomes: I drove feature adoption with a 62% feature adoption rate and improved product adoption by 25–30% using behavioural analytics (Pendo). On a large-scale enterprise energy platform, I supported 1,075+ MAU and helped concentrate 99% of clicks in key flows across core journeys.

In my current role, I led UX for a B2B energy analytics SaaS platform serving 200+ enterprise clients. I translated research into actionable briefs and measurable requirements, built an analytics suite (dashboards, data grids, visualisation charts), and designed multi-scenario data comparison dashboards—reducing complex workflow completion time and supporting 888 MAU.

I also bring speed and quality through AI-assisted workflows (Figma AI, Lovable, GPT, Claude) and a collaborative delivery mindset across Agile/Scrum. I facilitate stakeholder workshops and design sprints, mentored 3 junior designers and interns, and I’m driven by accessibility (WCAG) and scalable design systems that accelerate developer handoff.