Aashi Goel

I'm an Electronics and Communication Engineering graduate with hands-on experience in data analytics, business intelligence, and machine learning. I enjoy turning raw, messy data into clear, actionable insights through statistical analysis, visualization, and reporting.

During my Marketing Analytics internship at Himtrek, I analyzed campaign and social media datasets to uncover engagement trends, maintained structured datasets for performance monitoring, and worked closely with stakeholders to improve campaign effectiveness through quantitative analysis.

As a Web Analyst Intern at Sanjay Traders, I studied website performance and user interaction data to identify optimization opportunities, while also exploring generative AI and prompt engineering for automated content moderation workflows.

My personal projects reflect the same curiosity: I built a machine learning-based content moderation dashboard to classify toxic and spam content using NLP, ran exploratory data analysis on academic datasets to uncover patterns in student performance, and developed a Python app to reduce food wastage through expiry tracking and smart recipe suggestions.

I'm skilled in Python, SQL, Power BI, and Excel, and I'm always looking to sharpen my analytical thinking while exploring how AI can make data work smarter.