Полина Матюшенко

Spearheaded the design and production of print materials for the studio's client brands, collaborating with the editor-in-chief on visual direction. Executed the full design process for 'The Pyatigorsk', a citywide branded newspaper for client The 312 Chicago, from initial layout to press-ready files.

Maintain ongoing visual identity initiatives for a Chicago-style gastropub, including all print collateral. Directed social media content strategy and SMM output to ensure consistent brand stylistic alignment, and oversaw the venue's interior and exterior visual presentation, in addition to stage design and live performance aesthetics.

Executed a comprehensive rebrand for a restaurant and club network, encompassing identity, web, and print materials.

Founded a streetwear brand targeting the European market, encompassing brand identity, apparel design, and technical packs. Managed end-to-end production, quality control, and logistics in China, including conducting an on-site batch inspection prior to shipment, and delivered the first production run for Europe comprising over 4,500 units with a zero-defect rate.

Developed the complete visual identity for a premium abaya brand launch in Qatar, including brand DNA, logo system, and comprehensive style guidelines. Mentored a team of over 6 professionals and led the design and marketing department of a Dutch agency, coordinating the in-house fashion design team, and created materials for a pop-up event contributing to a 30–50% increase in order volume.

Developed the complete identity and packaging for a premium tea brand launch.

Generated visual assets for targeted and programmatic advertising campaigns for five residential complexes in anticipation of their handover, including creative content for digital ad campaigns.

Produced banners, posters, and a fan magazine for the championship, marking the first hands-on experience with print design.