Open to opportunities

Sona Hakobyan

@sonahakobyan1

Message

I build brand identities, packaging, and campaign creative from concept to production.

Armenia

Message

What I'm looking for

I'm looking to lead end-to-end brand, packaging, and campaign creative, from concept and art direction through print production and digital rollout.

I lead branding, packaging, and campaign work for clients including Interprint, Baklachyan Group, YourTarget Marketing Agency, and ArmProf ITCentre. From founder briefs through final print and digital assets, I set creative direction, file standards, and prepress specifications that reduce reprints and production back-and-forth.

I've designed product ranges for Control Print and Skarlet Printing, led five NFT art collections at Bitdrive in Dubai, and created brand and campaign work for clients across the UAE, Armenia, and East Africa. I work comfortably as both the sole designer and the person other designers bring work to, across art direction, illustration, print production, paid social, and content systems.

Experience

Work history, roles, and key accomplishments

Current

Senior Graphic Designer | Art Director | Brand and Content Design

Current

Independent Practice

Jan 2023 - Present (3 years 7 months)

Lead designer and art director across branding, packaging, and campaign work. Takes briefs from founders and marketing leads, sets creative direction, and delivers final print and digital assets with no middle layer.

Brand Identity Art Direction Packaging Design Print Production Prepress Digital Design Campaign creative Client Management