Open to opportunities

Mariam Stepanian

@mariamstepanian

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Branding designer focused on concept-led identity systems, packaging, and visual storytelling.

Armenia

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What I'm looking for

I’m looking to collaborate on branding and concept-based creative projects—building concept-led identity systems, packaging, and visual storytelling with room for artistic experimentation and strong, structured design thinking.

I’m a Branding Designer & Visual Artist focused on “concept-led identity systems and storytelling,” translating ideas into cohesive visual systems that balance clarity and emotion. With a background in fine arts and printmaking, I combine material sensitivity with structured design thinking.

In my Graphic & Brand Designer work at Impasta Holding, I develop complete brand identities for café concepts, design packaging systems and marketing assets, and manage projects from concept development through final production. I also lead rebranding efforts at Lorezzi Jewelry, creating brand concept and storytelling frameworks across customer touchpoints.

At Lorezzi, I developed an illustration-based visual identity, produced campaign visuals and digital content, and oversaw creative concepts while coordinating the jewelry design team to ensure consistency across collections, packaging, and brand communications. Alongside design roles, I continue an independent printmaking and collage-based art practice.

Experience

Work history, roles, and key accomplishments

Graphic & Brand Designer

Impasta Holding

Jan 2023 - Jan 2026 (3 years)

Worked across multiple brands and business ventures, focusing on branding, packaging, and visual communication systems. Developed complete brand identities for café concepts and designed packaging systems and marketing assets from concept through production.

Brand Identity Design Concept Development Brand Focused Assets Visual Storytelling Packaging Design Print And Digital Design Project Management

Brand Designer & Creative Director

Lorezzi Jewelry

Jan 2023 - Jan 2026 (3 years)

Led a comprehensive rebrand of Lorezzi (excluding the logo), creating the new brand concept and visual direction across customer touchpoints. Built an illustration-based visual identity, developed the packaging system and brand assets, and produced marketing and campaign visuals while coordinating the jewelry design team to ensure brand consistency.

Brand Identity Design Brand System Visual Storytelling Brand storytelling Illustration Systems Art Direction Creative Direction Packaging Design Print And Digital Design Brand Consistency

Jewelry Sketch Artist

Lorezzi Jewelry

Jan 2018 - Jan 2020 (2 years)

Created hand-drawn jewelry concepts and collection ideas to support new product design development. Produced detailed jewelry sketches and developed design concepts and creative directions.

Concept Development Illustration Illustration Systems Creative Direction