Валерия Токарева

Supporting the digital communication and visual identity of two institutional communities: the boarding school and its summer camp.

Manage the visual communication and content publishing for 2 VK communities with a combined audience of 21,000+ followers.

Create approximately 4 posts per day across both communities, covering educational programmes, events, announcements and summer camp activities

My Role:
– Conducted niche and audience analysis
– Created moodboard, color system, and visual style
– Designed and built website on Tilda with clear user flow
– Developed content strategy for Instagram launch

Key Results:

Increased audience engagement by 200% in the first month

Delivered a full brand kit with reusable templates

The client gained 5 new paid consultations in the first week

Too

(Women Club / Finance Consulting / Non-profit / Personal brands)

Key focus: UX, structure, conversion, trust-based design

- Designed UX/UI for websites and digital products from early concept to launch
- Built information architecture and user flows for multiple target audiences
- Combined UX design with marketing logic: value propositions, CTA, conversion paths
- Worked with sensitive niches (f

Worked as Paraleagal at SHAMAYEV BUSINESS LAW.

• Coordinated logistics and communication for Czech national team
• Acted as primary liaison between team, organizers and media
• Operated in international, multilingual sport environment
• Supported event operations and athlete experience
• Adapted quickly to dynamic competition schedules and operational changes

Worked as Technical Translator at PJSC Magnitogorsk Iron & Steel Works .

Mar 2025

Apr 2023

Translation; English, Russian, Czech, Deutsch

Mar 2015

Mar 2015