Open to opportunities

Evgeniya Kuzmina

@evgeniyakuzmina

Multidisciplinary brand and product designer focused on clear, consistent systems across retail, digital, and AI-assisted workflows.

Russian Federation

Message

What I'm looking for

I’m looking for a role where I can own brand and product design across physical and digital touchpoints, build design systems that stay consistent in practice, and use AI-assisted workflows to move faster without losing clarity.

I’m a multidisciplinary designer with a background in brand, product, and UX/UI, working across visual identities, packaging, retail communication, websites, and digital campaigns. I care deeply about clarity, consistency, and implementation—so the design holds up in real touchpoints.

At Kontrast dry-cleaning, I led the evolution of the brand identity across retail, packaging, digital, and merchandising, and I owned end-to-end brand redesign—from concept and visual direction to rollout across customer-facing materials. I also integrated AI-assisted workflows into the creative pipeline, creating AI-assisted video content from storyline and prompt design to generation and editing, plus I designed and launched internal websites on Tilda to support communication and initiatives.

Before that, I redesigned a corporate website at WTS Group, improving information architecture, page layouts, and mobile usability, and supported migration from WordPress to Tilda for easier maintainability. I’ve also designed and maintained a mall website, produced content and visual assets, and delivered student projects spanning user research, ideation, prototyping, testing, and presentation.

Experience

Work history, roles, and key accomplishments

Current

Brand & Product Designer

Current

Kontrast Dry-Cleaning

Nov 2022 - Present (3 years 8 months)

Led the evolution of Kontrast dry-cleaning’s brand identity across retail, packaging, digital, and merchandising touchpoints, owning end-to-end brand redesign from concept to rollout. Integrated AI-assisted workflows (including end-to-end AI video content) and developed internal websites on Tilda to support company initiatives.

Brand Identity Packaging Design Retail Merchandising Design Systems AI Assisted Workflows Marketing asset design

Current

Multidisciplinary Brand & Product Designer

Current

Kontrast dry-cleaning

Nov 2022 - Present (3 years 8 months)

- Led the evolution of the brand identity across retail, packaging, digital, and merchandising touchpoints, creating a more cohesive and contemporary visual system.
- Owned end-to-end brand redesign initiatives, from concept development and visual direction exploration to rollout across customer-facing materials.
- Redesigned service and communication materials, including catalogues and loyalty as

Дизайнер продукту

UX/UI Designer

WTS Group

Dec 2021 - Aug 2023 (1 year 8 months)

Led the redesign of WTS Group’s corporate website, modernising the interface while preserving the existing content structure. Improved information architecture, page layouts, and mobile usability, and supported migration from WordPress to Tilda.

UX UI Design Information Architecture Page Layout Design Usability Responsive Design WordPress

UX/UI Designer

WTS Group - International Logistics Company

Dec 2021 - Aug 2023 (1 year 8 months)

Led the redesign of the corporate website, modernising the interface while preserving the existing content structure.
Improved information architecture, page layouts, and mobile usability through user-focused design decisions.
Supported the migration from WordPress to Tilda, simplifying content management and improving day-to-day maintainability.

Web Designer

Goretovskiy Mall

Sep 2021 - Aug 2023 (1 year 11 months)

- Designed and maintained the shopping mall website to support tenant promotion, news publishing, and customer communication.
- Produced website content, photography, and visual assets to maintain a consistent and up-to-date digital presence.
- Contributed to the brand development process, including naming exploration and communication materials for prospective tenants and visitors.

Web Design Photography Tenant Promotional Content Publishing

Student

British High School of art and Design

Sep 2019 - Mar 2021 (1 year 6 months)

Student life projects:
- Developed a commercial backpack prototype for Berlingo, with the concept selected for full-scale manufacturing.
- Created public-space concepts for the Gzhel Creative Cluster, covering research, concept development, prototyping, and presentation.
- Delivered end-to-end product design projects including user research, ideation, prototyping, testing, and final presentation.