At Beijing Yiche Internet Information Technology Co., Ltd., I independently built a configuration-driven campaign page platform from scratch for mobile and desktop. Teams use reusable components and simple back-office settings to assemble pages for Yiche marketing campaigns and auto shows.
I developed nearly 30 business components for formats including video, audio, VR, and charts, along with custom tab and waterfall-layout components. Campaign traffic peaked at 1.3 million page views in a single day during auto-show periods.
I improved rendering and delivery by migrating the platform from CSR to SSR, adding CDN acceleration and caching, and supporting deep links. I also implemented SSR image lazy loading and WebP images to improve load speed and reduce CDN costs.
I also maintained Yiche's social poster-generation service for content shared through WeChat, QQ, and Weibo. I replaced EJS rendering with Vue SSR, fixed a persistent memory leak, automated image conversion to Base64 files, and migrated startup from PM2 to Docker; earlier, at Beijing 58 Daojia Information Technology Group Co., Ltd., I developed and maintained features for 58 Buluo and 58 Tongzhen.
