5 Media Buyer Job Description Templates and Examples

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are looking for a strategic and innovative Director of Media Buying to lead our media strategy and execution across multiple channels. In this pivotal role, you will leverage data-driven insights to optimize media investments, enhance brand visibility, and drive customer engagement. You will collaborate closely with cross-functional teams to develop and implement comprehensive media plans that align with our overall marketing objectives.

Responsibilities

• Develop and execute a holistic media buying strategy that maximizes reach and effectiveness across digital and traditional platforms
• Lead the media buying team, providing mentorship and fostering a culture of continuous learning and improvement
• Analyze media performance metrics and adjust strategies in real-time to optimize campaign effectiveness and ROI
• Negotiate and manage relationships with media vendors, ensuring favorable pricing and quality placements
• Collaborate with data analytics and marketing teams to integrate insights into media planning and execution
• Stay abreast of industry trends, emerging technologies, and competitive landscape to inform strategic decisions

Required and Preferred Qualifications

Required:

• 8+ years of experience in media buying, with a proven track record of managing large-scale media campaigns
• Strong analytical skills, with the ability to interpret complex data sets and drive actionable insights
• Expertise in digital media platforms, programmatic buying, and traditional media channels
• Demonstrated negotiation skills with media partners and vendors

Preferred:

• Experience in a fast-paced agency environment or a high-growth organization
• Proficiency with media planning tools and analytics platforms (e.g., Google Analytics, Datorama, etc.)
• Understanding of multi-channel attribution and measurement frameworks

Technical Skills and Relevant Technologies

• Deep expertise in digital marketing tools and technologies, including programmatic platforms and social media advertising
• Experience with A/B testing methodologies and campaign optimization techniques
• Proficient in Excel and data visualization tools for reporting and analysis

Soft Skills and Cultural Fit

• Exceptional leadership and team management abilities
• Strong verbal and written communication skills, with the ability to convey complex ideas clearly
• Proactive mindset with a solution-oriented approach to challenges
• Ability to thrive in a collaborative, fast-paced environment with shifting priorities

Benefits and Perks

Salary range: [$SALARY_RANGE]

Full-time offers include:

• Comprehensive health, dental, and vision insurance
• 401(k) with company matching
• Flexible working hours and remote work options
• Unlimited paid time off
• Professional development opportunities and continuing education support

Equal Opportunity Statement

At [$COMPANY_NAME], we are committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and experiences, and we encourage you to apply even if you do not meet all the qualifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, age, disability, or any other basis protected by law.

Location

This is a fully remote position.

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a strategic and results-driven Media Buying Manager to join our dynamic marketing team at [$COMPANY_NAME]. This role is essential in developing and executing innovative media buying strategies that elevate our brand presence across diverse platforms, ultimately driving customer engagement and growth.

Responsibilities

• Lead the planning, negotiation, and purchasing of media across multiple channels including digital, broadcast, and print to optimize campaign performance
• Analyze and interpret campaign data to provide actionable insights and recommendations for future media strategies
• Collaborate closely with creative, analytics, and product teams to ensure alignment on campaign objectives and brand messaging
• Manage relationships with media vendors and platforms to negotiate favorable terms and capitalize on emerging trends
• Develop and maintain a comprehensive media calendar to track campaign performance and budget utilization
• Conduct competitive analysis and market research to identify new opportunities for media placements
• Monitor and report on key performance indicators (KPIs) to measure the success of media initiatives

Required and Preferred Qualifications

Required:

• 5+ years of experience in media buying, planning, or related marketing roles
• Proven track record of successful media campaigns with measurable outcomes
• Strong analytical skills with the ability to interpret complex data sets and derive actionable strategies
• Excellent negotiation skills and experience managing vendor relationships

Preferred:

• Experience with programmatic buying and knowledge of digital media tools (e.g., Google Ads, Facebook Ads Manager)
• Familiarity with marketing automation platforms and CRM systems
• Relevant certifications such as Google Ads or Facebook Blueprint Certification

Technical Skills and Relevant Technologies

• Proficiency in media planning tools and analytics platforms
• Strong understanding of digital marketing principles and media landscape
• Ability to utilize data visualization tools to present insights and recommendations

Soft Skills and Cultural Fit

• Exceptional communication skills, both written and verbal
• Proactive mindset with a strong focus on results and continuous improvement
• Ability to thrive in a fast-paced, collaborative environment while managing multiple projects
• Creative thinker with a passion for innovative marketing solutions

Benefits and Perks

Salary range: [$SALARY_RANGE]

As part of our commitment to employee well-being, we offer a comprehensive benefits package that may include:

• Flexible work hours and remote work options to support work-life balance
• Health, dental, and vision insurance
• Generous paid time off and parental leave policies
• Professional development opportunities and training programs
• Wellness stipends and employee assistance programs

Equal Opportunity Statement

[$COMPANY_NAME] is dedicated to creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer and encourage applicants from diverse backgrounds to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, genetics, disability, age, or veteran status.

Location

This is a remote position within [$COMPANY_LOCATION].

We encourage applicants to apply even if they don't meet all the specified qualifications. If you are passionate about media buying and eager to make a significant impact, we want to hear from you!

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are looking for a strategic and data-driven Senior Media Buyer to join our dynamic marketing team at [$COMPANY_NAME]. In this role, you will leverage your expertise in media planning and buying to optimize our advertising strategies across various channels. Your ability to analyze performance metrics and market trends will be crucial in driving brand awareness and customer acquisition.

Responsibilities

• Develop, execute, and optimize comprehensive media buying strategies that align with overall marketing objectives and budget constraints.
• Conduct in-depth market research to identify target audiences and emerging trends, translating insights into actionable media plans.
• Manage and negotiate media buys across various platforms including digital, print, radio, and television to maximize ROI and brand presence.
• Collaborate closely with creative and analytics teams to ensure cohesive campaign execution and performance tracking.
• Analyze campaign performance data to provide actionable insights and recommendations for continuous improvement.
• Stay up-to-date with industry developments, emerging technologies, and best practices in media buying to maintain competitive advantage.

Required and Preferred Qualifications

Required:

• 5+ years of experience in media buying, with a proven track record in digital and traditional media channels.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Experience using media buying platforms and tools (e.g., Google Ads, Facebook Ads Manager, and programmatic platforms).
• Excellent negotiation and communication skills, with the ability to build and maintain strong relationships with media partners.

Preferred:

• Experience in a fast-paced agency environment or a high-growth company.
• Familiarity with multi-channel attribution models and campaign optimization techniques.
• Knowledge of SEO/SEM best practices and digital marketing trends.

Technical Skills and Relevant Technologies

• Proficiency in media buying software and analytics tools (e.g., Tableau, Google Analytics).
• Ability to analyze complex data sets and derive actionable insights.
• Experience with A/B testing and conversion rate optimization strategies.

Soft Skills and Cultural Fit

• Strong problem-solving skills with a strategic mindset.
• Ability to work collaboratively in a cross-functional team environment.
• Exceptional attention to detail and a proactive approach to project management.
• Passionate about driving results and contributing to the overall success of the organization.

Benefits and Perks

Salary range: [$SALARY_RANGE]

Additional benefits may include:

• Flexible work hours and a generous remote work policy.
• Health insurance plans with comprehensive coverage.
• Retirement savings plan with employer matching.
• Professional development opportunities and continuous learning.
• Team-building events and wellness initiatives.

Equal Opportunity Statement

[$COMPANY_NAME] is committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and experiences and are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, disability, veteran status, sexual orientation, or any other characteristic protected by applicable law.

Location

This is a remote position within [$COMPANY_LOCATION].

We encourage applicants who may not meet all qualifications to apply. Your unique experiences and perspectives can contribute to our diverse team!

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking an experienced Media Buyer to join our dynamic marketing team at [$COMPANY_NAME]. In this pivotal role, you will strategize, negotiate, and execute media buying campaigns that drive brand awareness and customer engagement across various channels. Your expertise in analytics will be key in optimizing media spend and maximizing ROI for our marketing initiatives.

Responsibilities

• Develop and implement comprehensive media buying strategies across digital, print, and broadcast platforms
• Negotiate rates and contracts with media vendors to secure optimal placements and partnerships
• Analyze campaign performance data to inform adjustments and optimizations in real-time
• Collaborate with creative teams to ensure alignment of media strategies with branding and messaging
• Conduct market research to identify new opportunities and assess competitive landscapes
• Prepare detailed reports and presentations to communicate insights and recommendations to stakeholders

Required and Preferred Qualifications

Required:

• 3+ years of experience in media buying or planning, preferably within an agency or in-house marketing team
• Strong analytical skills with a proven track record of optimizing media campaigns based on performance data
• Proficient in media planning tools and platforms (e.g., Google Ads, Facebook Ads Manager, Nielsen)
• Excellent negotiation skills and ability to build strong relationships with media partners

Preferred:

• Experience with programmatic advertising and digital media buying
• Familiarity with analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing methodologies
• Knowledge of emerging media trends and technologies

Technical Skills and Relevant Technologies

• Proficiency in digital media platforms and tools
• Experience with data analysis and reporting tools
• Understanding of SEO/SEM principles and best practices

Soft Skills and Cultural Fit

• Exceptional communication and presentation skills
• Ability to work collaboratively in a fast-paced, team-oriented environment
• Strong organizational skills and attention to detail
• Proactive mindset with a passion for continuous learning and improvement

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

Additional benefits may include:

• Health, dental, and vision insurance
• Retirement savings plans with company match
• Generous paid time off and holidays
• Flexible work arrangements and hybrid work opportunities
• Professional development and training programs

Equal Opportunity Statement

[$COMPANY_NAME] is committed to fostering a diverse and inclusive workplace. We are an Equal Opportunity Employer and welcome applicants from all backgrounds without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Location

This is a hybrid position based in [$COMPANY_LOCATION]. A successful candidate will be expected to work from the office at least 3 days a week.

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are looking for a detail-oriented Junior Media Buyer to join our dynamic marketing team at [$COMPANY_NAME]. In this role, you will be responsible for assisting in the planning, execution, and optimization of media buying strategies across various digital platforms. You will support the team in achieving our advertising goals by analyzing campaign performance and collaborating closely with senior buyers and other stakeholders.

Responsibilities

• Assist in the development and execution of media buying strategies to meet campaign objectives.
• Monitor and analyze campaign performance metrics to optimize spending and maximize ROI.
• Conduct market research to identify trends and insights that inform media planning.
• Collaborate with creative teams to ensure alignment between media strategies and creative assets.
• Maintain detailed records of media buys and performance reports for internal review.
• Support senior media buyers in negotiations with media vendors and platforms to secure optimal placements.

Required and Preferred Qualifications

Required:

• Bachelor's degree in Marketing, Advertising, or a related field.
• 1-2 years of experience in media buying or digital marketing.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, or programmatic media.

Preferred:

• Experience with A/B testing and performance optimization strategies.
• Knowledge of media planning tools and analytics software.
• Understanding of consumer behavior and market trends.

Technical Skills and Relevant Technologies

• Proficiency in Microsoft Excel and data analysis tools.
• Familiarity with digital marketing technologies and platforms.
• Basic understanding of SEO and SEM principles.

Soft Skills and Cultural Fit

• Excellent communication skills, both verbal and written.
• Strong organizational skills with attention to detail.
• A collaborative mindset with the ability to work effectively in a team environment.
• Proactive attitude and eagerness to learn and grow within the media buying field.

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

Additional benefits may include:

• Health, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Generous paid time off and holiday schedule.
• Professional development opportunities and training.

Location

This role requires successful candidates to work in a hybrid capacity, spending at least 3 days a week in the office at [$COMPANY_LOCATION].