Senior Marketing Analytics Specialist

Key Responsibilities:

1. Investment Simulation and Financial Planning: Support markets with ENSUM+(Expert Net Sales Uplift Model) modelling for Expert-related financial planning. Develop and run ad-hoc investment choice simulations to inform local decisions. Empower markets with actionable insights.

2. Meta-Analysis and Knowledge Sharing: Consolidate ENSUM+ & Expert MMM learnings from markets to inform central analyses and business-wide applications Identify Expert growth drivers and support prioritization across BMCs.

3. Data Quality and Transformation: Conduct data quality audits and transform Expert-related datasets for use in MMM and other analytics. Enable reliable and accurate data for value tracking and decision-making.

4. Data Infrastructure and Automation Support: Transition Expert tracking data to centralised systems. Support implementation of new analytics use-cases requiring data asset access and triangulation.

5. KPI vs. Market Sales Analysis: Lead end-to-end analysis triangulating Expert KPIs with market share/sales data. Deliver insights to support investor relations and executive decision-making.

6. Testing and Validation: Design and execute new test-and-learn experiments identified in the 2026-27 roadmap. Improve predictive models and business planning assumptions. Run validation of tools/models

Skills & Experience Required:

• Proven statistical modelling experience in a commercial/marketing context (e.g. regression/time series, attribution, propensity, conversion, what-if)
• Proven hands-on data capability: SQL + (Python or R), Excel (PowerQuery, VBA)
• Ability to translate analytics/modelling outputs into business decisions (clear storytelling, recommendations to non-tech stakeholders, stakeholder engagement)
• Comfort working across multiple data sources/systems (Enterprise data environments)
• Minimum 5+ years of relevant experience

Nice to Haves:

• Experience delivering analytics products (dashboards/reporting/automation OR model outputs used by non-tech stakeholders)
• Econometrics modelling (MMM, adstock/saturation/lag etc)
• Sales performance measurement (Sales force effectiveness, CRM activity analytics)
• Survey analytics (e.g SPSS)
• Power BI (or other viz tools)
• Cloud platforms (Azure/Databricks etc)
• Healthcare/OTC/HCP domain experience

What we offer

• Work for international client
• Bonuses based on performance
• Benefits (you can choose from a variety of options: MultiSport card, private medical care in Luxmed, cinema tickets, vouchers to different shops, etc.)

• Employee Support Program - mental and legal support program dedicated for WNS employees and members of their families
• Empowering CSR initiatives - WNS supports charity events

WNS Global Services Inc. (NYSE: WNS) is a global Business Process Management (BPM) leader. WNS offers business value to 400+global clients by combining operational excellence with deep domain expertise in key industry verticals, including Banking and Financial Services, Consulting and Professional Services, Healthcare, Insurance, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Telecommunications, Travel and Utilities. Globally, the group’s over 44,000+ Professionals serve across 60 delivery centers in 16 countries worldwide.

WNS Poland - Launched operations in August 2012 with focus on European language capabilities. Key industries served: finance & accounting, insurance, shipping & logistics, customer service and travel.