WhyGolf

Golf improvement can be frustrating because golfers often struggle to identify which swing, setup, or putting errors are holding their scores back. WhyGolf was founded by Brad Mason to help golfers practice with greater purpose and make measurable progress. Based in Escondido, California, the company designs original training aids intended to address different parts of the game, including wrist positioning, weight transfer, alignment, and putting accuracy. Its flagship products include the Wrist-X swing trainer, Putting Thing, Pressure Plate, and Alignment Discs Lite.

WhyGolf also operates a mobile application that combines GPS course information, shot tracking, strokes-gained analytics, AI coaching, lessons from PGA Tour players, scorekeeping, and course-management tools. The overarching mission, expressed by the company as helping people 'suck less at golf,' is to turn better instruction and repeatable practice into greater on-course confidence. WhyGolf states that its products and app are trusted by more than 200,000 golfers and are used by PGA Tour players and coaches, while offering a 99-day money-back guarantee on its training aids.