Influencer Relations Intern

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

Westman Atelier is seeking a highly engaged, socially fluent Influencer Relations Intern to join our New York–based team, reporting to the Senior Director of Brand Marketing. This 12-week internship offers a unique opportunity to contribute to a fast-growing, luxury beauty brand.

We’re looking for someone who is genuinely passionate about the influencer landscape and has a sharp instinct for identifying profiles who align with the Westman Atelier aesthetic and values. The ideal candidate is an excellent communicator, highly organized, proactive, deeply curious about influencer discovery, and energized by the process of building meaningful influencer partnerships.

In this role, you will support day-to-day influencer relations—including researching and vetting talent, maintaining and expanding our influencer database, assisting with seeding and gifting programs, tracking coverage, and helping shape thoughtful outreach moments that reflect the brand’s elevated point of view. You will also collaborate across Brand Marketing to ensure our influencer strategy is cohesive, strategic, and culturally relevant.

If you’re inspired by modern luxury beauty, creators, and storytelling—and are excited by the opportunity to help strengthen Westman Atelier’s presence within the influencer community—we’d love to hear from you.

Responsibilities:

• Identify and research potential influencers, build and manage influencer lists, assist with outreach, and help track partnerships and deliverables.
• Assist with updating and maintaining internal influencer database + tracking influencer mentions (organic + sponsored) through Creator IQ
• Support with daily send-outs to influencers, brand partners, makeup artists and VIPs
• Build out influencer + editor mailer lists in partnership with Brand Marketing Coordinator
• Assist day-to-day liaising with our PR agency for sendouts, brand assets, product information
• Oversee evergreen gifting program in partnership with Brand Marketing Coordinator
• Monitor and track industry trends, specifically as it relates to influencer marketing and social, how other brands are collaborating and creating unique experiences
• Proposed schedule will be M-F/9-4pm

Requirements:

• NYC preferred
• Brand experience and/or working in beauty is a bonus!
• Strong passion and knowledge of the social landscape on TikTok required
• Prior experience interning for content, social media, and/or marketing departments; Startup experience or working closely with a brand founder, a plus
• Excellent interpersonal communication and writing skills
• Proficient in Google Docs, Sheets and Slides

This is a remote position.

Rate of pay will be between $17-$18.75/hour