Director, Demand Generation

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re looking for a Director of Demand Generation to lead and scale our sales-led B2B growth initiatives. You will be responsible for driving new pipeline growth by developing and executing demand generation strategies that align with our go-to-market strategy. This includes ownership of marketing programs that engage and convert mid-market to enterprise prospects through highly targeted, multi-channel campaigns.

You’ll work closely with the sales, product marketing, and growth teams to build and execute integrated campaigns that accelerate revenue growth. Success in this role will be measured by the generation of qualified leads, the efficiency of lead nurturing programs, and the ability to optimize the marketing funnel to drive conversions.

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $171,000 - $223,200
    • Zone B: $180,000 - $235,800
    • Zone C: $189,900 - $248,400

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the VP, Growth Marketing

As a Director, Demand Generation, you’ll …

• Lead Generation Strategy: Develop and execute demand generation strategies to create consistent, high-quality pipeline growth for the sales team targeting mid-market and enterprise customers.
• Develop and Execute Multi-Channel Campaigns: Design and implement integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO.
• Optimize Channel Performance: Continuously analyze and refine channel strategies, leveraging data to enhance performance and maximize ROI across all digital touchpoints.
• Campaign Ownership: Oversee and implement multi-channel campaigns across digital, email, webinars, events, content syndication, and ABM to drive engagement and sales-qualified leads.
• Innovate with Emerging Channels: Stay current on digital marketing trends and identify opportunities to integrate new platforms or technologies into the overall strategy.
• Sales Collaboration: Partner with sales leadership to ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates.
• Analytics Reporting: Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present insights and actionable recommendations to senior leadership.
• Funnel Optimization: Continuously optimize the demand generation funnel by testing new channels, refining messaging, and adjusting targeting to improve performance at every stage of the buyer journey.
• Marketing Technology: Leverage marketing automation tools (e.g., HubSpot, Marketo, Salesforce) to track, measure, and report on the effectiveness of demand generation campaigns.
• ABM Initiatives: Build out and scale Account-Based Marketing (ABM) strategies, working closely with sales to personalize outreach and engagement for high-value target accounts.
• Team Leadership: Build, lead, and mentor a high-performing demand generation team, ensuring alignment with cross-functional teams such as Sales, Customer Success, Marketing

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• BS / BA college degree or relevant experience

You’ll thrive as a Director, Demand Generation if you have:

• 8+ years of B2B demand generation experience, with a strong focus on mid-market and enterprise segments.
• Proven success in building and executing sales-aligned demand gen strategies that deliver revenue growth.
• Experience with ABM, multi-channel campaigns, and marketing to sales collaboration.
• Expertise in marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce preferred).
• Strong understanding of data-driven marketing, funnel metrics, and ROI analysis.
• Experience leading teams, with a track record of scaling demand generation functions in fast-growing environments.
• Excellent communication skills with the ability to influence cross-functional teams and present results to senior executives.
• A curiosity and openness to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.