Marketing Analytics Specialist

Consult with business partners to develop objectives and suggest appropriate research designs in meeting their business needs including multi-study research plans, engaging other groups as needed to ensure project success

Develop single and multi-study research methodologies and procedures

Collect and analyze data from multiple studies using appropriate statistical methods (i.e. descriptive statistics, cross-tabulation, correlation), identifying trends and drawing conclusions considering secondary sources and industry knowledge

Facilitate and analyze qualitative sessions (i.e. focus groups, 1:1 interviews, war room workshops)

Synthesize multi-study results, preparing detailed and accurate written reports (including data tables, charts, and graphics) with sound, actionable business insight for presentation to management and internal business partners

Conduct industry assessments to provide insight into interactions between business line products, services, strategy, competition, and macro-environment

Job Specifications

Typically has the following skills or abilities:

Bachelor's Degree in Marketing, Business Administration, or equivalent experience

2+ years’ experience in related analytics work using appropriate statistical methods

2+ years’ experience using analytic results to provide insight for management and business partners

Portfolio of work and completed projects

Demonstrated experience in developing information solutions in a data warehouse environment

Excellent verbal and written communication skills

Strong organizational skills and attention to detail

Ability to multi-task and work under strict deadlines

Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees.  VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.