Director, Field Execution

At The Vita Coco Company, we believe that delicious, natural hydration should be accessible to everyone, everywhere. Our journey began with a simple observation in a Brazilian bar: coconut water is not just a refreshing drink; it is a vital source of nutrients and energy for people in tropical regions. We asked ourselves, why shouldn't the rest of the world enjoy this natural wonder? Since then, we have dedicated ourselves to bringing the goodness of hand-picked coconuts to consumers globally, transforming a local staple into a worldwide movement for better hydration.

We are more than just a beverage company; we are a community-driven brand committed to doing good. Our customers look to us for products that support their healthy lifestyles without compromising on taste or ethics. That is why we launched the Vita Coco Project, an initiative focused on empowering the farming communities that grow our coconuts. By investing in regenerative agriculture and educational programs, we ensure that every sip of Vita Coco not only revitalizes our customers but also supports the livelihoods of our partner farmers. From our original coconut water to our expanded line of functional beverages, we strive to deliver nature's best solutions to modern challenges, keeping our customers hydrated, happy, and connected to the planet.