Senior Paid Search Specialist - Tunis, Remote (Tunis, TN, 1053)

About BuildASign

BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We relentlessly innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s inception in 2005 to include more than 400 employees. BuildASign also operates EasyCanvasPrints.com and AlliedShirts.com. We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory.

Position Overview

We are seeking a data-driven SR. Paid Search Specialist to help lead the strategy, execution, and optimization of our paid search engine marketing campaigns across multiple platforms (e.g. Google Ads, Microsoft Ads). In this role you will be responsible for leveraging data to identify emerging trends, pinpoint inefficiencies, and uncover high-value opportunities. You will serve as a strategic lead, transforming raw search metrics into meaningful recommendations that directly impact BuildASign’s profitability and growth trajectory. You will play a key role in planning, managing, and improving campaigns that drive both volume and profitability, from keyword research and ad copy to bidding, budget allocation, landing page alignment, tracking, and reporting. You’ll collaborate closely with marketing, creative, product, and analytics teams to maximize ROI and support BuildASign’s growth goals.

Key Responsibilities

• Regularly analyze complex data to identify performance trends and provide actionable recommendations that drive business profitability.

• Prepare and present performance reports to marketing leadership; suggest strategic recommendations.

• Identify and pursue new paid search channels or tactics (e.g. audience targeting, remarketing/search retargeting, etc.).

• Setup, maintain, and analyze campaign tracking (conversion tracking, attribution, remarketing, etc.).

• Plan, set up, execute, monitor, and optimize paid search campaigns (Google Search, Shopping, Performance Max, Microsoft Ads, etc.).

• Conduct in-depth keyword research, competitive analysis, and search trend analysis to identify growth opportunities.

• Develop compelling ad copy and coordinate/advise on creative and landing page optimization to improve conversion rates.

• Manage bids, budgets, and spend pacing; ensure campaigns stay within budget and are cost-efficient.

• Run A/B tests (ad copy, landing pages, targeting) to continuously improve performance.

• Monitor search engine and industry trends; suggest and implement best practices, new features, and innovations.

• Collaborate cross-functionally: with creative for ad assets, with web/product for landing page experience, with analytics/BI for reporting and insights.

Qualifications & Skills

Required:

• Bachelor’s degree (Marketing, Business, Communications, or related field) or equivalent experience.

• This is a remote position with an expected 8 hour workday. Candidates must be available to work and attend meetings during the U.S. business hours of 9:00 am to 1:00 pm CT (14:00 to 18:00 UTC)

• Strong analytical skills; ability to work with data, interpret metrics, pull insights, use tools like Google Analytics (or GA4), Excel (or Google Sheets), and possibly BI tools.

• 3–5 years of experience in Paid Search or Data Analytics, with a proven ability to translate complex datasets into high-impact performance optimizations.

• Familiarity with Google Ads, Microsoft Ads, and their tools/features (search, shopping, performance max, remarketing, etc.).

• Experience with conversion tracking, attribution modeling, setting up / troubleshooting tags, pixels, etc.

• Ability to write compelling ad copy; understanding of what motivates clicks and conversions.

• Experience managing budgets, pacing spend, bid strategies, and ensuring cost efficiency.

• Comfortable testing (A/B, multivariate) experiments, and iterating quickly.

• Self-starter attitude; able to work independently, manage time / priorities across multiple campaigns.

• Good communication skills; able to collaborate with creative, product, analytics, and report clearly to leadership.

Nice to Have / Differentiators:

• Experience with large-scale campaigns (higher ad spend, many SKUs or many geo/market segments).

• Prior experience with Google Shopping / PLA campaigns or e-commerce feed management.

• Familiarity with automation tools or scripts (e.g. bid automation, rules, API or scripts in Google Ads).

• Experience with landing page optimization (UX/copy/design) or working closely with UX/web dev teams.

• Google Ads Certification, Microsoft Advertising Certification.

• Experience with attribution tools / multi-touch attribution.

• Knowledge of SEO, since organic + paid search often interplay.

Performance Metrics & Expectations

• Target ROI or ROAS thresholds for paid search campaigns.

• Cost per acquisition (CPA) goals.

• Growth in conversion volume while maintaining (or improving) efficiency.

• Increase in incremental revenue from search channels.

• Campaign quality metrics: click-through rate (CTR), Quality Score / ad relevance, ad copy performance.

• Accurate and timely reporting and insights.

Reporting & Team Structure

• Reports to: Director of Paid Search.

• Works closely with: Creative team, Content / SEO, Web / UX, Analytics.