Virtuagym

What began as a passion project between two brothers has evolved into a global force for health and wellness. The story of Virtuagym started in 2008, not in a boardroom, but from the shared vision of Hugo and Paul Braam. Hugo, a lawyer, and Paul, an IT specialist, initially launched Virtuagym as a consumer-facing application. Their goal was simple yet ambitious: to leverage technology to help people lead healthier, more active lives. The app provided exercise and nutrition tracking, empowering individuals to take control of their fitness journeys. It was a direct-to-consumer model that quickly gained traction, demonstrating a clear need for accessible digital fitness tools.

As the consumer app grew in popularity, a pivotal shift began to take shape. Fitness professionals, from personal trainers to gym owners, started approaching the Braam brothers. They saw the potential of the platform not just for their clients, but for their own business operations. This repeated demand from the industry sparked a new direction for the company. In 2013, Virtuagym pivoted, transforming their consumer app into a comprehensive B2B SaaS solution. This marked a new chapter in their journey, moving from helping individuals to empowering fitness businesses worldwide. The platform was rebuilt to become an all-in-one solution, integrating client coaching, membership management, scheduling, billing, and engagement tools. This strategic move addressed a significant gap in the market, offering a unified system to replace the fragmented, often outdated software solutions that many fitness businesses were juggling. Today, Virtuagym stands as a testament to their foresight, supporting thousands of businesses and millions of users across the globe in their quest for a healthier world.