Viral

viral.app is positioned as an 'operating system for UGC marketing' that helps teams track, manage, and pay creators across TikTok, Instagram Reels, YouTube Shorts, and Facebook. The platform is designed to eliminate fragmented workflows such as tracking accounts in spreadsheets and manual calculations of CPM and spend. Instead, viral.app provides a cross-platform dashboard where performance data (views, engagement, CPM rates, post schedules, and revenue data) is centralized and updated on an ongoing basis. It also supports competitor tracking and creator monitoring by letting users track accounts via public links, without needing platform logins.

For campaign execution, viral.app describes functionality for creator management, including creating UGC campaigns, assigning creators, defining payout rules, onboarding creators, and automating payouts and invoicing ‘on autopilot.’ The site also highlights reporting and collaboration features such as Slack and Discord integrations, real-time alerts, permissions and roles for internal or external stakeholders, and public dashboards for sharing performance data. viral.app further states it is 'Germany-hosted' with industry-leading data protection and that 'your data never leaves your organization.'