Country Manager - U.S. expansion

Vilgain – Clean food. Real ingredients. Global ambition.

We’re Vilgain — a European startup on a mission to make clean, honest food the new standard. Already loved by thousands across Europe, we’re now bringing our vision to the United States.

At Vilgain, we remove harmful additives and ultra-processed ingredients from everyday products — offering healthier alternatives to favorites like Nutella, Snickers, and many others.

If you’re an ambitious person who knows the U.S. retail and logistics game, believes in real food and a healthy lifestyle, and enjoys doing things differently — this is your chance to lead our U.S. launch from day one. This isn’t just a job — it’s your runway to build something meaningful, with full trust, freedom, and real impact.

This role is fully remote and open to candidates based anywhere in the United States. Visa sponsorship is not available.

Drive meaningful change with us. Join Vilgain!

What you’ll do

• Launch and scale Vilgain in the U.S. market, mainly online
• Build and grow B2B (retail, wholesale) and B2C (DTC, e-commerce) channels

· Growth & Performance Marketing

• Manage local import, customs, labeling, and compliance

· Logistics & Fulfillment Setup

• Be our go-to person for retail partners, trade fairs, and local ops
• Collaborate closely with HQ (purchasing, CX, logistics, marketing)
• Travel across the U.S. to meet partners and build presence at industry events

We’re looking for someone who:

• Has experience in e-commerce, digital marketing, and launching or scaling a product in food, wellness, or FMCG
• Has strong skills in performance marketing
• Has a solid understanding of operations, logistics, import, or supply chain
• Has worked with both B2B and B2C models
• Knows the U.S. food market — including competitors, retail landscape, and local specifics
• Possesses strong negotiation, organizational, and multitasking skills
• Can operate independently, take ownership of results, and think practically
• Has an existing network of partners, distributors, or retailers
• Brings energy, precision, and a solutions-oriented mindset, and has a genuine passion for clean food, wellness and healthy life style

Why join Vilgain?

• Be the face of Vilgain in the U.S., and shape our first steps there
• You’ll represent a brand loved by thousands across Europe, now ready to make waves in the U.S.
• Join a fast-growing lifestyle brand with real mission and community
• Full ownership, trust, and freedom to execute your ideas
• Work with people who love sport, wellness, and clean eating — just like our customers

· Full support from HQ