Product Marketing Specialist

About Verato

Verato, the identity experts for healthcare, is a high growth healthcare technology company that enables better care everywhere by providing the single source of truth for identity to organizations across the care continuum. Over 70 of the most respected brands in healthcare rely on Verato’s next generation cloud identity resolution platform for a complete and trusted 360-degree view of their patients, provider networks, and customers in their communities. With significant market momentum building towards digital health transformation, Verato is experiencing hyper customer and revenue growth, doubling in last 15 months alone and growing over 50% annually over the last 3 years. More importantly, Verato celebrates 99% customer retention, exemplifying the fact that customer obsession is at the center of our growth story.

Core to Verato’s strategy for continued growth is our drive to build a strong people-first culture that attracts, develops and retains the best skills and talent in the world. Verato operates on the simple notion that a company must first and foremost take care of its employees. In turn, these employees will take care of the company’s customers, and these customers will take care of the company’s shareholders. Verato believes in empowering teams with the best tools and development available. Staff receive opportunities to expand their knowledge in areas of technology (e.g. big data, distributed/cloud computing, complex algorithms), healthcare and organizational development. As Verato continues a trajectory of high-growth and high impact, each member of the team gets an influential front-row seat as we execute our business strategy. Together, we can make a profound and positive change in healthcare as we know it today.

Verato Values

We are focused on continually raising the bar on excellence across the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

About the Position

Verato is seeking a Product Marketing Specialist. Reporting to the VP of Product Marketing, you’ll partner closely with demand generation, sales, product management, and customer success teams to ensure our content and positioning are both informed by real market needs and optimized for impact. If you love synthesizing complex ideas into clear, differentiated messages — and you have a knack for uncovering what really matters to buyers — this is the role for you.

Responsibilities

Strategic – Market, Focus, Pricing and Planning

· Prepare data for win/loss analysis and support the PMM in conducting quarterly win/loss reviews.

· Conduct competitive research and ensure material is distributed, stored and updated in appropriate systems.

· Support the development of persona content and ensure material distributed, stored and updated in appropriate systems.

Execution – Programs, Enablement and Support

· Support launch plan execution including plan development, meetings, communications.

· Support the development of content and enablement materials as directed by PMM and VP.

· Support the creation of high-impact, market-facing content including solution briefs, blogs, white papers, competitive battlecards, analyst briefings, and thought leadership.

· Support development of sales tools like pitch decks, FAQs, talk tracks, and customer-facing one-pagers based on research and content themes.

· Track engagement and performance of key content assets. Use insights to optimize future content strategy and inform go-to-market plans. Conduct regular content audits.

Education

• Required: Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field

Required Experience

• Ideally certified in Product Marketing and/or Product Management from Pragmatic University
• At least two years of experience in product marketing, content marketing, or market research (preferably in B2B SaaS)
• Strong writing and editing skills, with a portfolio of published content or enablement materials
• Comfort collaborating with cross-functional teams and managing multiple projects simultaneously
• Experience with tools like Salesforce, HubSpot/Marketo, Highspot, and content CMS platforms is critical.
• Familiarity with Master Data Management (MDM), CRM, or data interoperability tools a plus.

Equal Opportunity Employer/Veterans/Disabled