Veganuary

Veganuary is a non-profit organization that encourages people worldwide to try vegan for January and beyond. Millions of people have taken part in the one-month vegan pledge since 2014, and in 2026 alone, at least 1,187 new vegan products and menu options were launched in key campaign countries. Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of preventing animal suffering, protecting the environment, and improving the health of millions of people.

The organization's vision is simple: a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction. The team works with brands, restaurants, and supermarkets to drive corporate change, helping them create, launch, and promote new vegan items year-round. Veganuary also raises awareness of animal suffering on farms and at slaughter through media engagement, creative marketing strategies, and campaigning to create an international mass movement championing compassionate food choices.