Ssr BI Digital Marketing Specialist

The opportunity

At Valtech (legacy Kin + Carta), we’ve got opportunities to offer you — for learning; for growing; for making world-changing impact; for being a real agent of change. Our global workforce exists to unlock a better way to experience the world, and that all starts with our workplace. We’re proud of:

• What we do
• Our values
• Our workplace
• The borderless framework we work in

The role

Valtech is looking to hire Ssr BI Digital Marketing Analysts, with hands-on experience with various platforms such as Google Analytics, Google Tag Manager, Salesforce Commerce Cloud, Optimizely among others.

Ideal candidates will have strong data-driven digital marketing skills, with experience in digital analytics, measurement, optimization, SEO. If you are innovative and passionate about nd a passion for solving clients' challenges through data to attain a return on investment in their digital investments and data sets, read on!

Role responsibilities

• Conduct workshops to define KPIs, digital objectives, project requirements, and educate clients on digital best practices.
• Implement and manage Google Tag Manager and Google Analytics 4 on websites, including GA4 implementation, maintenance, quality control, and data analysis.
• Develop and execute optimization roadmaps, experiments, and data strategies, including data layer design, tagging plans, and marketing automation plans.
• Create and implement dashboards, ongoing reports, and actionable recommendations for improvements.
• Serve as a trusted advisor to clients, providing general guidance and expertise.
• Contribute to thought leadership and support sales efforts by identifying early opportunities.
• Collaborate with developers, designers, and content teams to improve web performance and user experience.

Minimum qualifications

We want all new hires to succeed in their roles at Valtech. That's why we've outlined the job requirements below. To be considered for this role, it's important that you meet all Minimum Qualifications. If you do not meet all of the Preferred Qualifications, we still encourage you to apply.

• Bachelor's degree in Marketing, Statistics, Computer Science, Economics, or a related field.
• +3 years of demonstrable experience in digital marketing analytics, preferably in an agency or business environment.
• Experience with analytical tools such as Google Tag Manager, Google Analytics, and Adobe Analytics.
• Understanding of marketing strategy and optimization tactics, including personalization, SEO, A/B testing, automation, audience segmentation, and content targeting.
• Experience presenting to stakeholders and conducting workshops and training activities.
• Knowledge of popular digital marketing tools and channel strategies across web, email, social, and mobile.
• Experience developing and implementing measurement strategies and tagging plans.

Preferred qualifications

• Experience in a consulting or client services environment (>2 years).
• Experience with dashboard tools such as Looker Studio, Power BI, or Tableau.
• Knowledge of SEO/optimization tools such as Semrush, CrazyEgg, or HotJar.
• Experience with Customer Data Platforms (CDP). (Non-essential)
• Familiarity with DXPs such as Sitecore, Optimizely, Salesforce Commerce Cloud. (Non-essential)

Yourprocess

After submitting your application, you will hear from a member of our Talent Acquisition team if your skills and experience match the position. Be mindful of recruitment fraud by only replying and engaging with email contacts that end with the '@valtech.com' or '@kinandcarta.com' domain.

We strive to create an inclusive environment for all candidates. If you have any specific requirements or need reasonable adjustments to participate in the application or interview process, please let us know at [email protected].

About Valtech

Valtech, who recently acquired Kin + Carta, is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, our global team of 6,500 professionals in more than 60 offices help brands unlock value in a digitally accelerated world. At the intersection of insights and perspectives, we leverage the power of data, AI, creativity, and technology to achieve experience innovation for many of the world’s best-known organisations, including L’Oreal, NatWest, DWP, P&G, Volkswagen, and US department of Agriculture.

Valtech will always be recognized not just for the quality of the work we deliver, but for all the amazing people that make it happen. We work to create an equitable workplace that gives people from all backgrounds the support they need to thrive, grow and meet their goals (whatever they may be). At Valtech, we don’t just talk about how to get things done; we transform by doing.