Upstream Security

What began as a shared vision between two seasoned security professionals, Yoav Levy and Yonatan Appel, has evolved into a pioneering force in the automotive cybersecurity landscape. In 2017, they founded Upstream Security, recognizing that the automotive market was on the brink of a massive disruption, a transformation that would demand a radically different approach to security. They understood that as vehicles became increasingly connected, they also became more vulnerable, and a new breed of security solution was needed—one purpose-built for the unique challenges of the automotive industry. The journey started with a clear mission: to secure the future of mobility. The founders saw that traditional endpoint security models, which relied on in-vehicle agents, would not be sufficient to protect the sprawling ecosystem of connected cars, infrastructure, and services. Instead, they envisioned a centralized, cloud-based platform that could analyze the vast streams of data generated by modern vehicles without needing to install any hardware or software in the vehicles themselves.

This agentless approach was revolutionary, allowing Upstream to protect vehicles already on the road and seamlessly integrate with existing automotive systems. The company's platform was designed to leverage the power of big data, machine learning, and artificial intelligence to detect anomalies and cyber threats in real-time. By creating digital twins of vehicles and using sophisticated analytics, Upstream could identify and mitigate risks before they could cause harm. This innovative spirit attracted significant attention and investment from major players in the automotive and technology sectors, including Hyundai, Volvo, Renault, and Cisco. Today, Upstream Security stands as a leader in its field, protecting millions of vehicles worldwide. Its cloud-native platform not only provides robust cybersecurity but also unlocks the value of mobility data, offering insights for predictive maintenance, insurance telematics, and more. From its headquarters in Israel and offices across the globe, the Upstream team continues to drive the industry forward, ensuring that the journey towards a fully connected and autonomous future is a secure one for everyone.