Analista de Dados (Pleno)

Description

📚 TripleTen is a U.S.-based tech school internationally recognized for its excellence in education and transformative impact. We’re rapidly expanding in Brazil, helping more and more people break into the tech industry—regardless of where they’re starting from. We value talent, promote continuous learning, and offer real challenges that drive both personal and professional growth in a global and innovative environment.

We're looking for passionate analyst to help the team set up experiments and validate growth and marketing hypothesis in a fast-paces growth team in Brazil EdTech market.

What you will do

Growth:

• Identify growth opportunities through data analysis
• Monitor conversion funnels from impression to enrollment completion
• Execute A/B testing and analyze marketing experiments
• Track qualified lead generation metrics (MQLs and SQLs)
• Analyze user behavior and build end-to-end reporting to track it
• Map customer journey and identify optimization opportunities

Marketing:

• Conduct cohort analysis for different marketing segments
• Analyze performance across channels (Google Ads, Facebook Ads, LinkedIn, SEO, email marketing)
• Create attribution models to understand channel impact
• Help marketing and sales departments to sync by clarifying pyramid of metrics
• Support remarketing and nurturing strategies with data-driven insights
• Create visualizations for ROI, ROAS, CAC (Customer Acquisition Cost), and LTV (Lifetime Value)
• Present actionable insights for budget and strategy optimization
• Develop and maintain daily marketing campaign dashboards using Tableau

Requirements

• Advanced English
• Expertise in Tableau (dashboard creation, calculated fields, parameters, actions)
• Proficiency in SQL or Python for marketing data extraction and manipulation
• Familiarity with marketing automation tools (RD Station, HubSpot or Salesforce)
• Knowledge of digital campaign analysis and performance metrics

What we can offer you

• 100% remote work, with flexibility and work-life balance
• Contract as a contractor (PJ) with a fixed salary of $1,500 USD
• Paid time off (vacation and national holidays)
• Opportunity to make a real, direct impact on the company's results by actively contributing to our growth
• A diverse, global team with people based in the U.S., Latin America, Brazil, Serbia, Georgia, and more than 10 other countries