CMO Advisor (Crypto-Native)

What You’ll Do (Responsibilities)

• Own product marketing (ICP, message, updated site/docs) that drives connects and deposits.
• Stand up a TVL funnel & dashboard (impressions → site → wallet connect → deposit; TVL by source; CAC/LTV/payback; retention).
• Run partner distribution: co-marketing with venues/MMs (launch kits, AMAs, creator briefs), PR/podcasts, newsletters/community; test 2–3 paid channels.
• Define and execute three experiments with clear keep/kill rules (e.g., CAC payback ≤6 months on qualified deposits).
• Coach the team; leave playbooks, briefs, and dashboards they can run.

What You Won’t Do (Scope guardrails)

• Not a figurehead CMO; this is hands-on growth, not brand theater.
• No ownership of liquidity incentives or emissions (owned by $TMAI: Petros/Ayush).
• No unilateral promo commitments; align with finance and listings cadence.

Qualifications

• Must-have
• 4+ years in crypto growth/marketing (exchange, L2, wallet, DeFi, data/indices).
• Demonstrated deposits/TVL growth with CAC/payback discipline and partner distribution wins.
• Ability to build and ship dashboards; strong creative briefs and clear writing.
• Nice-to-have
• Creator/referral mechanics; lifecycle/CRM; B2B2C or RIA/institutional motions.

Success Metrics (first 90 days)

• TVL: agreed lift (e.g., +$1–2M net new) with ≥30% partner/organic contribution.
• Efficiency: channel tests with CAC payback ≤6 months on qualified deposits.
• Operating system: weekly dashboard, distribution calendar, partner kits, and team playbooks in use.

How to Apply

• Share:
• 1) a redacted funnel/dashboard (or list the 8 weekly metrics you track)
• 2) a campaign that moved deposits/TVL with CAC/payback, 3) a brief partner co-marketing plan outline you authored.