Performance Manager (sr. manager, performance marketing)

Performance Manager

Job Details

As a company that values inclusion and diversity, Thrive seeks individuals of all backgrounds and experiences to apply for this position. We encourage anybody who is interested in this position to please apply!

About Thrive

We’re one of North America’s top digital marketing firms. At Thrive, we evolve our services by continually building and growing as we learn and adapt to our clients needs and the world around us. We prioritize taking frequent steps back to examine our methods, to see what’s working and what’s not, so that we can continue to hone our expertise.

Our mission is to grow your favorite companies in a sustainable way, and as a result, we have developed a deep expertise in performance marketing, brand marketing, digital design, and data and measurement - having managed over $2 Billion USD in advertising spend over the past decade. You may not realize it, but you've probably seen some of our work with startups, Fortune 500 companies, and companies of all sizes in between (Uber, Asana, Masterclass, Snapchat, Change.org, lululemon - to name a few!).

Our culture is centered around creativity, innovation, problem solving, empathetic understanding and continual learning. People are challenged in a way that helps them continue to achieve career growth and goals, and that also lives in harmony with being respectful of each person's boundaries. It’s an environment where we encourage each team member to experiment, and know that this doesn’t always have to lead to a successful output - but the journey there helps develop critical skills, experiences and lenses to implement in our work now and in the future. We curate playfulness in our work, and create an environment where each person knows they can be their uniquely awesome selves at Thrive.

The Role

Joining the Performance department (performance marketing) as our Performance Manager, you'll be responsible for driving project excellence in Performance Programs by implementing growth strategies, solving complex problems, and fostering team development to ensure that Thrive remains an industry leader in performance marketing. You'll oversee the success of some of our highest priority brands and partnerships, ranging from household names through to brands that are in early growth stages. You'll also be a key contributor to product innovation and project growth initiatives, working amongst a collaborative team to continuously improve our product and service.

Your focus will of responsibilities will be:

• Domain: Recognized as a leader in performance marketing at Thrive, you solve client challenges with innovative solutions, advocate for team member career growth, and contribute to agency-wide thought leadership in your area of expertise.
• Example: You'll lead teams in the research, media planning and strategic roadmaps across some of our largest brands. You are responsible for mobilizing internal teams and working alongside them from inception through to hands-on, ongoing execution execution and optimization, while reporting to stakeholders on key performance indicators.

• Client: Improve and redefine client success standards at Thrive by championing exceptional client service. Solve client and project issues with performance marketing solutions and provide advice on workflow and resource management.
  • Example: You lead strategic conversations with some of our largest clients 1:1, proactively engaging in and consistently monitoring client sentiment to ensure we’re addressing any challenges and opportunities. You provide constructive feedback to team members and work in partnership with the senior operational team to address any resourcing, performance or economic shifts.

• People: Enhance the Performance department’s expertise by mentoring and managing team members, and contributing to their development through upskilling, training content, workshops, and other company resources.
  • Example: You either manage team members directly or work closely with them in a mentor and advocate capacity. Operating at a senior-manager level, you develop other leaders & address any role performance challenges proactively and appropriately. You set team members up for success to continuously elevate their roles on projects, are expert at giving feedback and approach difficult conversations with confidence and care.

• Company: Make significant contributions to people and projects within the Performance department by solving complex problems, coordinating support, and aligning with stakeholders. Use performance marketing expertise to enhance organizational initiatives and support company goals.
  • Example: You lead company-level conversations and initiatives that keep us on the leading edge of performance marketing. You get buy-in, work through change management, and successfully collaborate with cross-functional support as needed.

We’re committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role:

• In your first 30 days you’ll familiarize yourself with Thrive’s tools and processes and begin onboarding to projects and teams across your department, identifying performance opportunities and building relationships.
• In your first 60 days you’ll be playing an active role across projects, collaborating with teams on day-to-day and longer-term account initiatives. You’ll begin developing processes and strategies to improve team and project success and sharing key insights with others.
• In your first 90 days you’ll be stepping into account leadership opportunities, providing support across project planning, strategy, client partnerships and team skills development. You’ll begin collaborating with senior stakeholders across the company, leveraging your experience to provide valuable feedback and move initiatives forward.

Qualifications

• You've planned and executed multi-channel, full-funnel performance marketing campaigns with media spends exceeding $500k USD per month, delivering consistently positive ROI across multiple platforms (e.g., Meta, Search, YouTube, Programmatic, TikTok).
• You’ve mobilized and led teams of 5-10, providing direct management, training, and strategic guidance to develop junior team members into management roles.
• You’ve built and customized dashboards using tools like Google Sheets, Excel, Looker or Tableau to streamline reporting, analyze performance data, and focus on key business objectives and KPIs.
• You’ve developed or improved internal initiatives or processes that have been adopted company-wide, elevating performance standards across the organization.
• You’ve driven performance media strategy across diverse business verticals, having successfully led pacing, forecasting, and reporting with business objectives, and effectively communicated these strategies to senior stakeholders, including C-Suite executives.
• You’ve successfully managed client relationships with multiple stakeholders, delivering strategic recommendations, resolving complex situations, and gaining buy-in through clear and effective communication across meetings and digital channels.

Competitive Total Compensation Package

At Thrive, we offer a competitive total compensation package that reflects role scope, experience, and impact. This includes a comprehensive benefits program with remote-first, flexible work, paid vacation and wellbeing time, career development support, internal career coaches, and robust health, dental, and paramedical coverage, and so much more!

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We are an equal opportunity employer that deeply values a diverse community.

Thrive has a zero tolerance policy on bullying, discrimination and harassment of any kind against race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, ability status, family or parental status, age, or anything else that makes you uniquely you. We are committed to providing employees with a work environment free of this.

We translate this policy to all aspects of employment including recruitment, hiring, promotions, performance management, training and development, compensation, benefits, and terminations.

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

Every application, interview, and candidate communication is reviewed and managed by a human. In cases where AI tools are used to support interview processes, candidates are notified and asked to provide consent before use.

While Thrive leverages artificial intelligence (AI), every application, interview, and candidate communication is reviewed and managed by a human. In cases where AI tools are used to support interview processes, candidates are notified and asked to provide consent before use.

The innovation, creation and execution of the work of Thrive Digital takes place on stolen, unceded, and occupied Indigenous land across Canada - on the traditional territory of First Nation, Inuit and Métis peoples from coast to coast.

Please note that while all of our roles are remote, we are a Canadian company and will not be sponsoring visas for this position. You must be eligible to work in Canada and reside in Canada upon start date to be selected.

Please be aware of hiring scams. At Thrive Digital we would never offer a job or an interview without someone going through our application and interview process first. While we do reach out to people on social channels, most commonly LinkedIn, with information about our active job posts, we always include a detailed recruitment package and a link to our careers page to apply. We do not reach out to candidates via text, WhatsApp or telegram or request any personal information. All recruiting-related emails would come from a @thrivedigital.com email address or Greenhouse (applicant tracking system).