theFinanceStack

theFinanceStack is a fractional finance and accounting firm on a mission to give every company the financial capabilities of an 'at scale' operation. Founded in 2020 by Brad Williams and Helen Astle, the company began with a vision to democratize access to high-quality financial expertise for early-growth companies. Based in Victoria, British Columbia, theFinanceStack provides an integrated fractional team of finance and accounting professionals who deliver world-class financial expertise to growth-minded founders across North America.

As a remote-first firm, theFinanceStack combines deep accounting expertise with tech-forward processes to support innovative companies in e-commerce, SaaS, consumer goods, and manufacturing sectors. Their comprehensive service offering includes fractional CFO services, bookkeeping, financial modeling, fundraising support, and strategic financial planning. The company serves businesses at every stage of growth, from pre-seed startups to companies with $50M+ in revenue.

theFinanceStack leverages cloud-based accounting tools like Xero and QuickBooks Online, alongside emerging AI and automation technologies, to unlock better insights, faster workflows, and more strategic finance for their clients. Their approach enables founders and executives to build confident, scalable financial foundations without the overhead of a full-time CFO. The company's mission is to enable every company to have the knowledge, insights, and best practices typically reserved for large enterprises.