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The Marketing PracticeTP

Creative Copywriter

The Marketing Practice is a global B2B marketing agency founded in 2002, specializing in brand activation, account-based marketing (ABM), demand generation, and channel marketing for technology and professional services companies. With offices across the UK, US, Germany, Singapore, and Australia, they focus on delivering measurable commercial results for their clients.

The Marketing Practice

Employee count: 501-1000

United Kingdom only

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tmp helps B2B marketing leaders create coherence in a chaotic world. We’re looking for obsessively curious people to join us.

You'll join 300 B2B experts across strategy, data, creative, media, client services, Sales activation, and shared services. Different skills brought together in integrated teams, centred around our clients: the world’s most impactful tech companies.

So, if you’re interested in what makes the world work, if you find solving complex problems fun, and you love making the answers as simple as possible, then we’d love to hear from you.

What we are looking for:

We’re looking for a creative copywriter to join our UK team (remotely).

You’re a champion of your craft. A varied, experienced writer who understands how to take a brief and run with it. You’re curious and can build on the thinking of others, applying your own strategic thinking, and you articulate it all with precision.

You get a kick out of coming up with a great line. You understand the power of a creative concept. And, you have an appetite to grow your proficiency in both.

Whether it's a headline, a manifesto, a website or a billboard—you can take direction and work with designers to make sure the idea, writing and the visuals tell a story together.

You’d like to take point on your own projects. You’re comfortable presenting your work to clients, and you represent the copy space in your team. You don’t wait for instruction, and you appreciate constructive feedback you can learn from.

You believe B2B work should be just as powerful and imaginative as B2C and you’ll be part of a team that feels the same. You’ll be solving problems creatively. Ads, campaigns, brands, stories — you’ll work across it all.

What you will do:

Collaborate

  • Work day-to-day, side-by-side with a multidisciplinary team of creative directors, art directors, designers, strategists and media specialists.
  • Learn by immersion, soaking up account knowledge with every conversation and brief that comes in.
  • Help the clients and the teams you work with to simplify (sometimes very) complex information.

Own your work

  • Take the lead on copy matters in executing client projects, often working with a designer as a creative duo
  • Present your own work and offer your creative input
  • Own your ideas and advocate for them, with a willingness to flex as required

Generate creative ideas that…

  • Are surprising and differentiating, while still being relevant for the target audience
  • Express the client proposition
  • Are easy to understand, simply expressed and work in a non-written format.

Write in a style that…

  • Uses wit, intelligence and lateral thinking
  • Takes complex business jargon and translates it into everyday language
  • Is easy and enjoyable to read and structured in a way that makes it engaging
  • Is appropriate to the audience, the medium and conforms to brand requirements
  • Is accurate and checked for spelling, grammar and syntax
  • You may occasionally be asked to support with proofreading the work of your copy peers.

Requirements

Who you are:

This role is not for someone who

  • Has very recently qualified from a writing programme or course
  • Runs from teamwork or prefers to work alone
  • Lacks interest in how some of the biggest tech names in the world work
  • Is anti-AI

You'll love this role if ….

  • You’re interested in tech — the role it plays in everyday life and you have an opinion on AI
  • You appreciate the importance of processes and systems and will understand that sometimes we must bend the process to meet the needs of the work and our people
  • You’ll see the bigger picture and want to use your talent to build with creativity, not just deliver on what’s in front of you.
  • You’re a team player and see collaboration as a superpower

What you will need:

  • 2+ years’ full-time experience in a copy-based creative role (Agency experience preferred but not essential)
  • A portfolio of work that shows your thinking and craft (which we will treat with discretion).
  • An eye for detail—you set high standards for your copy and expect the same of others.
  • A collaborative spirit and the confidence to own the room — with colleagues and clients alike.
  • The ability to simplify the complex and make it impactful.
  • Comfort switching between campaign thinking and day-to-day content — and doing both well.
  • A keen sense of how creativity shows up across different platforms — and what makes ideas stick.
  • Experience of working in B2B marketing is great, but B2C works too.

Benefits

What we offer in return:

  • Generous holiday allowance (Plentiful PTO)
  • Shutdown between Christmas and New Year
  • Private healthcare and dental insurance
  • Group income protection
  • Salary sacrifice pension scheme
  • Access to well-being coaching or counselling sessions once a week
  • Financial health support
  • Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
  • Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme.
  • Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.

A note on applying

Not sure you tick every box? Apply anyway. Research shows some people hold back unless they meet 100% of the requirements. We do not want that to be you.

At tmp, we hire for potential, mindset, and character as much as experience. If you are excited about the role but your background is not a perfect match, we would still love to hear from you. You might be exactly what we are looking for, either for this role or another.

We are committed to building a diverse team because diversity fuels creativity and better results for everyone. We encourage applications from all backgrounds. If you need any accommodations during the process, just let us know.

As an employee of tmp, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Experience

2 years minimum

Location requirements

Hiring timezones

United Kingdom +/- 0 hours

About The Marketing Practice

Learn more about The Marketing Practice and their company culture.

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The Marketing Practice, often referred to as TMP, embarked on its journey in 2002 from the humble beginnings of founder Clive McNamara's front room in Ardington, Oxfordshire, England. McNamara, a former marketing director at a large IT software company, identified a gap in the market: the absence of a single agency offering a truly integrated B2B marketing solution. This realization was the spark that ignited The Marketing Practice. Early clients for the fledgling agency included prominent names like Fujitsu and eGain, setting the stage for future growth and a focus on technology and professional services companies. The agency's core philosophy centered on driving commercial results from marketing, a principle that would continue to guide its expansion and success.

Over the years, The Marketing Practice has evolved into a global B2B marketing powerhouse. In 2008, the company relocated to its current premises in The Old Estate Yard, East Hendred. A significant phase of international expansion began in 2016 with the establishment of its first non-UK office in Munich, Germany, quickly followed by a North American office in Seattle, Washington, later that same year. This global footprint has since extended to include offices in London, Singapore, and Australia, solidifying its position as a worldwide leader in B2B marketing. The agency's growth has been further accelerated through strategic acquisitions, including Kingpin Communications, Omobono, 90octane, and Campaign Stars, each adding specialized expertise in areas like media, data, digital experiences, and account-based marketing (ABM). Today, The Marketing Practice boasts a team of over 500 B2B specialists globally, fusing data, technology, and creativity to help marketing leaders demonstrate their impact on business growth. The company continues to serve major enterprise technology clients, emphasizing brand activation, ABM, demand generation, and channel marketing.

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